From education to business, everything is shifting towards digitalization these days. People spend 50% of their time on their phones and laptops surfing the internet and using social media platforms. If you want to grow your business, then only normal offline marketing would not work for you anymore, you need to have a presence on the internet.  But only having a social media account or a website is not enough. You also need to make sure that you are visible on the internet so that more people can know about you. That’s when Search Engine Optimization comes into the picture.  In this article, we are going to tell you what is SEO. You will also get to know why SEO is important, what are the top ingredients of SEO, and how you can use SEO to boost your business. So without any further delay, let us just jump on the main topic. After all, it is one of the most important factors of digital marketing.  What is SEO?  Before understanding why SEO is important, let us first understand what SEO is. The term “SEO” stands for Search Engine Optimization. It helps in bringing “Organic” traffic to your page. As the name suggests, in SEO, the content you are posting on the internet is optimized with the help of the search engine. Simplifying it more for you, in SEO, you put some of the most searched sets of words (also known as keywords) in your content so that whenever someone searches for those keywords again, your website or content appears on the top. This is one of the best and most organic ways to bring traffic to your page. The more people you get on your website, the larger number of traffic would be converted into your customers. Moreover, the best part of SEO is, it is completely free. Yes, you heard it right. Here, you do not need to pay the internet to make your website appear on the top and increase your visibility. It happens organically. For the same reason, more people start trusting your website. It represents your authenticity on the internet.  For example, if you want to look for a digital marketing course in Mathura then you would go on Google and type “digital marketing course in Mathura” and click on the search button. Now the pages that have used this keyword in their articles and have optimized their content will appear on the top and more people would click on that page. No matter how good, unique, and user-friendly your content is, if you are not using the right keywords in your content, it will not get a ranking on the internet.  Types of SEO: Core Elements Now that you have a basic understanding of search engine optimization, let us understand the 2 main elements of SEO, on-page SEO, and off-page SEO. Here we go!  1. On-Page SEO As the name suggests, all the work related to SEO that is done on your website is called on-page SEO. All the work done on your website like writing content with an appropriate amount of keywords and making sure that the headings, SEO title, and metatags of your content have keywords in them. It helps with the ranking of your page and this is why on-page SEO is important. 2. Off-Page SEO  In off-page SEO, the main work is done not on the website, but on the backside. It includes adding backlinks, and interlinking your other pages so that you can increase the traffic on your other pages as well. Here people also collaborate and add links to each other’s websites on their page and share the benefit.  Why SEO is Important?  After having an understanding of SEO, let us see why SEO is important. In this section, we will tell you the top 10 reasons why is SEO important for your business. So now let us get started:  1. It Increases Your Reliability  The first and main reason why SEO is important is, it helps in building the trust of the audience in your brand. When a user sees your website at the top of their screen, they believe that you are authentic and have all the knowledge and information that they need.  In order to grow your business and get more people on your page, it is very important to gain the trust of your audience, so that when someone searches for something on Google, even if your page is not at the number 1 position, people scroll down and come to your page. Moreover, when your page appears on top without paying for it, people see that you have not paid for it so you are authentic and genuinely good with your work.  2. It Brings Traffic to Your Website  This is the most important reason why SEO is important. Search Engine Optimization helps in bringing organic traffic to your page. If you use SEO in the right way with the help of proper keywords and backlinking, your website’s ranking improves and it starts appearing on top.  With this, the engagement of your page increases, and more people start clicking on your website. With the increased website visit, more people get to know about your brand and it ultimately boosts your sales. So if you want to get organic traffic to your website without paying tons of money for advertisement, then you must start using SEO today.  3. Better User Experience  Are you thinking why is SEO important? If you use SEO in your content, then you can give a better experience to your users. In today’s time, there is a lot of competition, thousands of options are available to users, so in order to get in sight of your user, you need to stand out. This is what SEO helps you with, with the help of search engine optimization, you can give a better user experience to your audience by providing them answers to all their questions and giving them the content that