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Technical SEO: 10 Best Practices Every SEO Expert Must Know
Do you want to have a Technically optimized website? Anyone would love to have a quickly responsive website with the fastest rankability and accessibility. If you keep your website completely optimized with off page and on page SEO and are still tired of not getting traffic to it, then you must be missing on the technical aspect of your website.
Well, technical SEO is something that a lot of SEO specialists overlook. However, it is the main ingredient of your dish. Hence, you must keep your site technically optimized with the best of the technical SEO factors. So, let’s kick things off with a comprehensive guide on Technical SEO, its tools, factors, and checklist.
What is Technical SEO?
Technical SEO is performed to optimize a website’s technical aspects in order to let it crawl, rank, and be easy to access. With the perfect optimization techniques, you can make your website faster and quickly responsive. Search engines find a technically optimized website easily crawlable, and they crawling is the first step to rank. This way, you can make your site easy to understand for search engines.
It is a sort of behind the scene SEO, which is so basic to perform but can make a huge difference between a high-ranking site and a site that doesn’t rank at all. All in all, technical SEO is the simple process that ensures a website meets all the technical requirements of innovative search engines in order to improve organic rankings.
Why Should You Optimize Your Site Technically?
Technical SEO is an important part to perform if you have a website. If you meet all the technical requirements of the search engines, you will be better able to perform. However, if confusion persists about why your website is not response-generative, then technical SEO could be a reason. Let’s check what technical SEO can bring to your website.
Enhanced User Experience
Technical SEO helps a website be structured and function in a simplified manner. It also includes fast page load times, perfect mobile responsiveness, and a logical site hierarchy. With a well-optimized website and with dedicated technical SEO techniques, you can provide users with a seamless and enjoyable experience. This will encourage them to stay for a longer period of time on your website and explore more with your content.
Adaptability To Technological Changes
Technical SEO also revolves around the current web standards of search engines. With technology-optimised SEO practices, one can ensure that your website will resonate with the new and evolving technology changes. However, it also ensures that the website will remain compatible with the latest devices, versatile browsers, and user expectations. Technical SEO can also help maintain the website’s effectiveness over time.
Quick Responsiveness
Other important technical SEO factors include page speed optimization and minimizing the loading timings for web pages. A quickly responsive website can contribute to enhancing user experience, which helps you to reduce bounce rates and support improved search engine rankings. This way, you can also increase your organic traffic and the overall performance of your website.
Crawlability For Search Engines
Crawlability is another essential technical SEO factor that ensures search engine crawlers can effectively crawl and index a website’s content. If crawlability and indexing cannot be done, then your website is of no use, as it will not rank. Perfect implementation of elements such as XML site maps. robots.t files and canonical tags can help search engines understand the structure and relevance of the content on your website.
Higher Conversion Rate
A well-optimized website can lead to enhanced user experience, which can help to build the trust and engagement of the audience. We have already told you that quick loading times, mobile responsiveness, and smooth navigation can contribute to a higher website ranking, which will help increase organic traffic. This will directly lead you to a higher conversion rate, which will further boost your revenue and sales.
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10 Best Practices For Technical SEO Audit
If you want to perform a technical SEO audit on your website, then here are the best practices you must note. With the below mentioned practices, you can actually optimize your website’s ranking and its overall performance. The below written technical SEO factors will help you resonate with the technical requirements of search engines. So, without going into further details, let’s check out all the best practices.
1. Create an XML Sitemap
The XML site map is a file that consists of a list of crucial website pages. Google can find and crawl these site maps for your content and website. With an XML sitemap, you can make it easier for Google to discover your website content.
You must follow the standard XML site map format. However, you are required to submit it on a Google search console account if you want Google to find it quickly. Well, adding a site map on Google Console will help your website to index and rank.
2. Maximize Your Crawl Budget
Crawl budget stands for the number of pages that Google bot crawls and indexes on a website in a given time. A crawl budget is important to rank your pages, if the number of pages exceeds your site’s crawl budget, then there will be some pages that won’t get indexed, which will further affect your rankings.
If you want to maximize your crawl budget, then you are required to improve your site speed. However, we have already told you that slow loading pages are responsible for the increasing bounce rate and can degrade the user experience. For this, you can use internal links, as this will help crawlers detect and discover your other pages.
3. Optimize Your Site Architecture
The site structure is another extremely important part of technical SEO, yet people overlook it. Presentation is the key aspect of your content. A clear and navigable structure of your content and your site can improve users’ experience. Moreover, it also helps Google to understand your site’s content and overall structure.
We all know ranking involves a three-step procedure, which includes crawling, indexing, and then ranking. Hence, to make your content easily crawlable by search engines, one is required to have the perfect structuring of the content, and then only Google will index the content. One should make the page’s titles clear and concise with relevant headings and annotations to explain images.
4. Set a URL Structure
URL stands for uniform resource locator. It is a web address that we enter in our browser to land on a precise web page. The general name for URLs is links. Well, URLs play a crucial role in structuring your website. It includes 6 sub parts:
Protocol> Subdomin>Domain>TLB>Slug> Permalink.
Well, this is the perfect structure for a URL. So, you must make sure that your website and every web page have the standard URL format. If you are thinking about why URLs are so important, then there are two main reasons— first is the user experience, as it is easier for users to search for your page, and second is the ranking, as a well-structured URL will help Google to discover your other pages.
5. Utilize Robots.txt
Robots.txt files are part of the robots exclusion protocol, which is a group of web standards to regulate the crawling of search engines. It is not only limited to crawling but also helps search engines access, index, and rank the content. However, utilizing robots.txt is important as this is the only way through which you can increase your crawlability on search engines and speed up the process of ranking.
6. Add Breadcrumb Menus
The best way to engage more audience on your website is breadcrumb navigation. It is one of the best ways to bring ranking. A breadcrumb navigation offers a link back to every previous page that the user has navigated. This way, the user will get its current location on the website with navigational steps. It is a short trail that links page to page to simplify the user’s navigation process. Well, if you are thinking that breadcrumb navigation is not that important, so let us tell you that it is quite essential for the best user experience as well as helps crawlers to track different pages of your website and consider it as relevant and reliable information
7. Use Pagination
Pagination is a process through which you can divide information into different pages. This way, you split the information across pages, which can help you to increase the website’s usability. However, it is quite important to implement the pagination technique very precisely, as this helps index the content. Moreover, if you are an SEO expert, then you know that indexing can directly affect search engine ranking and visibility.
8. Check your SEO log files
Log files are the data of visitors who visit your website. This way, you can sketch out users who have visited your website. This data is quite essential to analyze your website’s insight. By doing log file analysis, you can help search engine crawlers know more about your website. Moreover, this can also help craft a new SEO strategy to increase your organic traffic.
9. Backlink Profiles
A Strong backling profile means that you have outstanding credibility with search engines. With reputable backlinks, you can increase your authority on Google, and it can help you have a successful SEO presence. Most SEO experts know that a relevant site linking back to your site can help you to grow faster. This will project to Google that you are a reliable source of information. Moreover, with new updates, we can find that links are not that important, but they also play a crucial role in the ranking of websites.
Well, it is a part of Off Page SEO, of you want to know more about off page SEO, then you can access our dedicated guide on off page SEO.
10. SSL & HTTPS
If you want to be a trustworthy website, then you must use SSL certification and HTTPS in your URLs. This is the wisest way to show Google that you are a secure site. You must know that customers are more likely to untrust you by seeing that your site is not secured and bounce back. However, with HTTPS, customers will be more satisfied if your site has that protocol in the URLs.
Top 5 Technical SEO Tools
Do you want to do technical SEO on your own? Then this section will help you, as it consists of the top 5 technical SEO tools that you can use to execute your SEO techniques on your website. Well, most of them are easy to use and easy to understand tools. Let’s talk and learn more about these tools.
1. Screaming Frog
One of the best tools to audit a website technically. The screening frog is a website crawler that helps to improve onsite SEO. It audits common SEO issues through which you can find the primary problem, and by rectifying it, you can achieve success in SEO. It helps you to find broken links, auditory directs, meta data, review robots, extract data, discover duplicate content, and various other things. Let’s check its features to know more about it.
- It finds broken link errors and redirects.
- Analysis of page titles and metadata.
- Audit Hreflangs attributes.
- Discover exact duplicate pages
- Generate XML site maps.
- Spelling and grammar check services are also available.
- Store and view RAW and rendered HTML
2. Google Webmaster Tool
If you want to improve your performance on Google search or on other search engines, then the Google Webmaster tool is perfect for you. It helps you to measure your site’s traffic and performance. Moreover, you can also fix issues and make sure that your site shines on the top of the search engines. Let’s check its other features in the below pointers:
- Optimises your content with search analytics.
- Measures reports on key aspects of your site’s loading performance.
- Shows the indexing status of your pages.
- Shows errors encountered during the indexing process.
3. Google PageSpeed Insight
PageSpeed Insight is a free tool. With this tool, you can analyze any of your websites and check whether your website is accessible through versatile devices or not. This way, you can find what the loading time of your website is and whether it is easily navigable or not. If your site is not easily navigable or doesn’t pass the test, then you can try above written technical SEO practices to fasten your website. This way, you can increase your traffic and help your website to grow.
- Provides an overall performance score for a web page based on various metrics.
- Measures and reports on Core Web Vitals.
- Offers actionable suggestions to optimize page load times.
- Analyzes both mobile and desktop versions of a webpage.
4. Responsinator
Responsinator is a tool that helps a website check whether it is responsible on phones or not. With this, you can check your website’s layout and design on different devices. It shows all the popular device layouts. This way, you can check the responsiveness of your website and the structure of your website through different devices. However, by analyzing these layouts, you can upgrade your website accordingly. Let’s check its key features in the below pointers.
- Automatically adjust the design and layout based on the user’s device screen size.
- Utilizes flexible grids to ensure seamless resizing.
- Employs CSS media queries to apply specific styles.
- Enables images to scale proportionally, maintaining clarity and responsiveness.
5. Siteliner
Siteliner is a very innovative tool that helps analyze a site in order to rectify its issues, preventing it from shining on search engines. However, it is a free tool where you can put the link to your site, and you are good to go with the analysis. This tool can tell you about the broken links your site has, duplicate content, page power, and other reports. Moreover, with this tool, you can actually unlock the potential of Technical SEO on your website. Let’s look at its key features to analyze the tool more thoroughly.
- Detects internal and external duplicate content issues on websites.
- Provides detailed reports on-page content, link structures, and other critical SEO elements.
- Identifies and analyzes duplicate content across web pages.
- Offers insights into website content structure
- Facilitates effective SEO optimization strategies.
Frequently Asked Questions
Yes, if the issue persists because of the SSL certificate, then you can easily solve technical SEO issues with the SSL certificate. Well, SSL is an essential aspect of technical SEO as it can help boost the security and reliability of your website. It helps Google crawler to analyze your website as a secure site.
The technical SEO checklist consists of technical SEO factors that are important to cover while doing SEO for any website. Technical SEO helps your website to resonate with the requirements of search engines. Technical SEO includes XML sitemaps, HTTPS and SSL, pagination, crawl budget, site architecture, backlinks profile, etc.
Technical SEO is not a difficult game, but it requires some effort to do. If you are a technical head, then you can do it on your own. However, there are developers at DGkul, who can help you out by doing technical SEO and other web developing services at the best level.
We need technical SEO to rank websites, it is a crucial aspect yet it has been overlooked for so many years. However, we need technical SEO for search engine crawlers to crawl the website and index it.
Technical SEO is a crucial aspect of ranking a website as it helps Google crawlers analyze your website to index. However, crawling is the foundational part of ranking.
Conclusion
Technical SEO is such a crucial process in creating an optimal website. It helps search engines rank your content. Moreover, with the best technical SEO practices, you can make your content more accessible and understandable by search engines. Well, it also helps you to rank and generate organic traffic to your website, which will directly lead you to higher satisfaction of visitors, and this will further lead you to higher conversion rates of your services.
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