Traditional Marketing Vs Digital Marketing

Traditional Marketing Vs Digital Marketing: Differences and Similarities

by with No Comment blog

Marketing is not something new. Brands have been using marketing to boost their brand awareness and increase sales since time immemorial. Earlier, companies used to advertise their products and services through newspaper ads, pamphlets, etc. With time, they came with video ads on television. 

Now, with the advancement in technology and the movement toward digitalization, we have geared up to digital marketing. Now, things like social media, SEO, affiliate marketing, etc., have become the main modes of marketing. 

However, there is a big battle going on between traditional marketing vs digital marketing. Some experts believe that digital marketing is better, whereas some brands still believe that old-school traditional marketing is the OG form of marketing. But we are here to help you out with this. 

In this article, we will dwell on this discussion. We will tell you about both traditional and digital marketing along with their working process and pros and cons so that you can decide which is better for you, digital marketing vs real marketing. So, without any further delay, let’s just jump on to the main topic.    

Traditional Marketing Vs Digital Marketing: Which is Better?

Traditional Marketing Vs Digital Marketing: Which is Better?

Marketing is one of the most important aspects of business. With the help of marketing, more and more people get to know about your brand. It is basically a promotion of your products and services among the people who may buy them. There are two main types of marketing: traditional marketing and digital marketing. 

Both traditional marketing and digital marketing have their own pros and cons. One is highly trusted and has been used for many years, while the other one has just come but has made a huge impact on several industries. While traditional marketing focuses on everyone, irrespective of age, gender, and location, digital marketing focuses on a specific targeted audience who would like to buy their products and services. 

Hence, there are many differences between these two forms of marketing. So, in order to understand which marketing is best for your brand, let’s first get to know what traditional marketing and digital marketing actually are and how they work. 

What is Traditional Marketing? 

As the name suggests, traditional marketing is the conventional marketing that we have been seeing since our childhoods. Promotion of brands and their products and services in newspapers, pamphlets, billboards, TVs, live events, etc., all is a part of traditional marketing. 

In traditional marketing, the main focus is on direct and face to face interactions with the public so that they can remember the brand. In short, all forms of offline marketing come under the arena of traditional marketing. 

How Does Traditional Marketing Work?

In traditional marketing, the brand promotes its products and services to the masses through offline modes like television, live interactions, newspapers, magazines, posters, pamphlets, billboards, etc. The main intention behind this is to convey information about your brand and its products and services to more people so that they buy your products and your sales and ultimate profits increase. 

Advantages of Traditional Marketing

Traditional marketing has been used for a very long time, so it is quite obvious that it has a handful of benefits. Here are the advantages of traditional marketing. 

  1. Reach Masses With a Single Ad: The best thing about traditional marketing is that you can reach a lot of people just with a single advertisement. For example, if you get your advertisement published in a newspaper, every person who buys that newspaper will get to know about your brand. 
  2. Brand Exposure: With traditional marketing, brand exposure is very high. For instance, if a brand promotes itself with ads on a billboard, every person passing through that area will probably see that advertisement. 
  3. Personal Interaction: One of the most important aspects of traditional marketing that helps the brand in personal interaction. In traditional marketing, a lot of live events are conducted that focus on face-to-face interactions with the customers. 
  4. Leaves Expression on Audience: There are so many advertisements that we remember by heart, be it an advertisement melody or tagline. For example, as soon as we see “Just Do It,” we remind of Nike. This is the power of traditional marketing. It leaves a permanent impression on the customers, so they buy the products from the same brand again and again. 

Disadvantages of Traditional Marketing

Disadvantages of Traditional Marketing

Just like everything else, traditional marketing also has its own advantages and disadvantages. So, in this e-marketing vs traditional marketing write-up, we will now discuss the disadvantages of traditional marketing. 

  1. Very Expensive: Even though TV or newspaper advertisements are seen by a large number of people, they are extremely expensive. Not every brand can afford to get their advertisements on billboards, magazines, etc. 
  2. Does Not Target a Precise Audience: When an ad goes on TV, everyone watches it, but it does not target any particular audience. The ads are vague and lack precision.
  3. No Clear Data or Results: In traditional marketing, it is almost impossible to get clear data on how many people have seen your ad. For example, when an ad is on the billboard, we know that many people are watching it, but we cannot get clear data on how many people have seen the ad and taken it seriously.

Modes of Traditional Marketing

  • Newspaper 
  • Television
  • Radio 
  • Pamphlets 
  • Billboards 
  • Magazines 
  • Live Events 

What is Digital Marketing? 

Now that we know what traditional marketing is, moving ahead in this traditional marketing vs digital marketing write up, let’s understand what digital marketing is. Digital marketing is basically the promotion of a brand and its products and services on the internet. It includes promotion on websites, social media platforms, etc. 

Digital marketing is comprised of a number of strategies like social media marketing, affiliate marketing, YouTube marketing, etc. The best part about digital marketing is that it helps the brand in reaching to the targeted audience and not everyone in general. It saves a lot of cost. 

Considering the increased use of devices like mobile phones, tablets, and laptops, and people spending their entire days scrolling through their phones, digital marketing has become the first choice of brands. In digital marketing, the content that goes on the internet is optimized with the help of tools like SEO, which helps the brand reach to larger audience. 

How Does Digital Marketing Work?

You must have seen some of the other influencers promoting any particular brand or product on Instagram, which is a part of digital marketing. You might have also seen the ads of any brand on some other brand’s website. All that is a part of digital marketing. 

In digital marketing, the content goes to the internet to promote a brand. This content is properly optimized using Search Engine Optimization (SEO) so that its visibility increases. Moreover, the website and purchase links are provided in the ad itself. So as soon as an ad appears on the feed of a user, if they are interested, they can directly click on the link and buy the product or service. 

Advantages of Digital Marketing

Advantages of Digital Marketing

Now that we know what digital marketing is, let’s have a look at its advantages. 

  1. Helps You Reach the Target Audience: Where there is no specific reach in traditional marketing, in digital marketing, we only send our ads to our targeted audience. Yes, you heard it right. In digital marketing, you can select your targeted audience on the basis of their age, gender, location, and interests and then send them your ads. This way, you have to put in less effort and get high results. 
  2. Cost Effective: The best part about digital marketing is that it is cost-effective. It is not possible and affordable for every brand to get their advertisements on TV and billboards. On the other hand, digital marketing can be done at a very low cost. 
  3. Redirect to the Website: In traditional marketing, even if the customer is impressed by your ad and wants to buy your product or service, they will at least have to go to the shop or search for your website. But when it comes to digital marketing, the product and website link are attached to the ad. You just need to click on it, and you will be redirected to the brand’s website. 
  4. Increased Brand Awareness and Visibility: With digital marketing and the right tools, you can boost your brand’s awareness as well as its visibility. This way, more and more people will get to know about your brand, and your lead generation and conversion will increase. 

Disadvantages of Digital Marketing 

Moving ahead in this traditional marketing vs digital marketing article, in this section, we will tell you about the disadvantages of digital marketing. 

  1. High Competition: Since between digital marketing vs real marketing, digital marketing is the affordable one, every brand is using it to scale their products. Due to this, the competition is too high. If a brand wants to make an impact on the audience, they have to select the content marketing strategy very precisely. 
  2. Not Successful Everytime: Growing your business just with the help of digital marketing is a risky trail. It does not work every time. 
  3. Keeps Updating: Digital marketing is technology-based, so as technology advances, the tricks of digital marketing also keep changing all the time. Something that worked for you today might not work for you tomorrow. The tools and Google Analytics keeps changing. 

Modes of Digital Marketing

  • Content Marketing 
  • YouTube Marketing
  • Affiliate Marketing
  • Pay Per Click (PPC)
  • Website Content 
  • Social Media Marketing 
  • Search Engine Optimization (SEO)
  • Email Campaigns

Differences 

Differences 

Here comes the main topic: traditional marketing vs digital marketing. In this section, we will throw light on the differences between these two forms of marketing. 

Aspect  Traditional Marketing  Digital Marketing 
Definition  Traditional marketing is the promotion of products and services through mediums like newspapers, TV, billboards, magazines, etc. Digital marketing is the promotion of a brand and its products and services through social media and the Internet. 
Cost  Traditional marketing is very expensive. It takes a lot of money to get your ad in newspapers and on TV.  Digital marketing is low-cost. Even small businesses can easily afford digital marketing. 
Time and Efforts It takes a lot of time to write and produce traditional ads.  It does not take much time and effort. 
Engagement  Engagement in traditional marketing is low.  Engagement in digital marketing is very fast. 
Communication  Communication is mostly one way in traditional marketing, other than a few instances like live and face to face promotional events.   The communication is two way. You can connect with the brand and talk to them. 
Results  The results in traditional marketing are quite slow.  With digital marketing, you get results live and rapidly. 
Tweaking and Editing  Once your advertisement goes on air, you cannot change it, no matter how big the mistake is.  You can easily edit and make all the necessary changes even after posting the ad. 
Tracking It is also impossible to track the traditional ads as to how many people have seen the ad and made purchases after that.  In digital marketing, ads can easily be tracked. You can see how many people clicked on your ad, went to your website, and purchased items. 
Targeted Audience There is no specific way to target any particular audience through the ads.  You can send ads to any particular targeted audience on the basis of their age, gender, interests, location, etc. 
Effectiveness  Traditional marketing ads are less effective and take a lot of money.  Digital marketing ads require less money and are very effective. 
Return on Investment (RoI) The return on investment is not easy to measure and specific.  You can easily measure the return on investment, that too, very precisely. 
Nature  Traditional marketing is static and the same.  Digital marketing is dynamic and keeps advancing with time. 
Lead Conversion  The lead conversion with traditional marketing is slow.  The lead conversion with digital marketing is fast. 
Traditional Marketing Vs Digital Marketing Examples
  • The ads we see on TV are an example of digital marketing. 
  • The promotion of products on billboards is traditional marketing. 
  • Promotion on YouTube with the help of videos and content.
  • Posting blogs and e-books on the website to promote any specific service or product.  

Traditional Marketing Vs Digital Marketing: Final Verdict

With the above discussion of traditional marketing vs digital marketing, it is quite clear that digital marketing has more benefits than traditional marketing. It takes less money and is way more effective. But the main question is, how to decide which marketing strategy would work best for your business, digital marketing or traditional marketing. 

Well, it depends on three important factors: 

  1. a) The size of your business. 
  2. b) Your budget and the money that you can spend on marketing. 
  3. c) The types of products and services you offer and your targeted audience. 

Although traditional marketing has become less effective with the advancement of technology, it has not lost its relevance completely yet. Even today, a lot of brands promote their products on TV, newspapers, etc. 

Which marketing is best for your brand completely depends on you. If you are a small business owner with a small budget, then digital marketing would be best for you because it will save you money and will help you reach the targeted audience faster. It can also be a big perk if your targeted audience is the young generation from the age of 16 to 40. 

However, if you provide any service or product for the age of people from 40 to 80, then traditional marketing would be a better option for you because old people generally spend their time reading newspapers and watching TV rather than scrolling their phones. Moreover, a blend of both marketing forms is the best.

FAQs: Frequently Asked Questions 

Q1. What are the modes of digital marketing? 

There are various modes of digital marketing, like social media, affiliate marketing, YouTube marketing, content marketing, PPC, etc. 

Q2. Is digital marketing good for my brand?

In this digital era, digital marketing is definitely good for each and every brand. It is cost-effective and can help you boost your visibility and awareness. However, you also need to consider your targeted audience. If your targeted audience is from the age of 40 to 80, then you might need to take support of digital marketing as well.   

Q3. Which is better, digital or traditional marketing? 

If we compare both forms of marketing, digital marketing is obviously better. It helps you reach your target audience rather than marketing your products and services to everyone vaguely. However, a blend of digital and traditional marketing is always the best. 

Q4. How does digital marketing work? 

In digital marketing, your ad goes on the internet, and its visibility is improved with the help of tools like SEO. Once your ad reaches the targeted audience, if they are interested, they can directly go to your website and buy the product or service. 

Advantages and Disadvantages of Social Media

10 Advantages and Disadvantages of Social Media in 2024

by with No Comment blog

These days, as soon as we get free for two minutes, we open Instagram. As soon as we wake up, we check our social media, and before sleeping, we make sure to go through all social media platforms. It is not wrong to say that we are living in the age of social media. It has become the main source of information for many people. 

While there are numerous advantages to social media, it also has a handful of cons. In order to make the right use of social media, it is very important to understand its pros and cons. This is why we are here to help you. In this article, we will tell you about the advantages and disadvantages of social media. So, without any further delay, let’s get started.  

Advantages and Disadvantages of Social Media: a Boon or a Bane? 

Advantages and Disadvantages of Social Media

Today, most people spend their entire day on social media platforms like Instagram, Facebook, Twitter, Snapchat, etc. However, it is very important to consider how much social media is too much social media. Because just like everything else, social media also has its own set of advantages and disadvantages. 

When you use social media for a considerable amount of time, it can be very helpful for you. It helps you stay connected with people and stay updated with all the latest information. Especially if you are a business owner, it can help your business a lot. However, if you spend too much time on social media platforms that you forget about the people living around you, it can turn into a bane for you. Now, let’s see the advantages and disadvantages of social media. 

Advantages of Social Media

First of all, it is time to look at the advantages of social media. These factors will allow you to use social media in a better way: 

1.  Helps in the Promotion and Advertisement of Business 

If you are a business owner, then social media is definitely a boon for you. It allows you to promote your business, post its ads, and send your ads to your targeted audience. This makes the overall marketing strategy work better at a lower cost. With the help of digital marketing, you can reach your targeted audience at a much faster rate. 

2. Earning Opportunities 

Social media is offering the best earning opportunities these days. If you are a content creator or an influencer, then you can earn money through sponsored posts. You can also become an affiliate, post the links of the business, and earn your commission on the basis of leads you generate for the business. 

3. Spending Noble Practices and Causes

Social media platforms are the best tool, whether it is generating donations for someone in need or spreading awareness about any cause. The best thing about social media is that it allows people to share posts, stories, etc., to spread awareness about the cause. Social media has been a big awareness platform for movements like Black Lives Matter, Global Warming Awareness, Me Too, etc. 

4. Easy Way to Stay Connected to Friends and Family

The main aim behind social media platforms was to help people stay connected with one another, and they definitely meet this aim. With the help of apps like Instagram and Facebook, we get to see what our friends and family members are doing in their lives through the photos and videos they post. We can also like and comment on their posts and talk to them through texts and calls. 

5. Helps You Stay Updated with the Worldwide Events 

Social media has become a hub of information. Be it an actor winning an award or an earthquake or a tsunami, the information comes to social media first. There are many news pages on social media platforms that you can follow to stay connected with everything that is happening around you. 

6. Helps in Bringing Traffic to Your Website

As we told you, digital marketing is the best form of marketing. With the help of social media, you can reach your targeted audience faster and ultimately get more traffic on your website. Moreover, you can also use tools like affiliate marketing, sponsored ads, content marketing, etc., to get more people on your website.  

7. Allows You to Reach a Large Audience in a Small Time 

Everything spreads like fire on social media. Be it something small or big. So, if you want to reach a larger audience in no time without putting too much effort, then social media is perfect for you. Using the right keywords and hashtags, your post will spread worldwide. 

8. Entertainment 

Social media is complete entertainment. No matter what your interest is, you can easily find a lot of content related to it. Moreover, you also find a lot of stuff to read and watch on platforms like Instagram and Twitter. It is one of the biggest social media advantages

9. Meet and Connect with New People and Build Community 

Do you like to talk to new people and make new friends? Then, social media platforms are ideal for you. Here, you can connect with people from different cities, countries, etc. Moreover, depending on your interests, you can also make new communities on these platforms. 

10. Helpful for Small Businesses

Social media platforms like Instagram and Facebook have become favorites of small business owners. All their leads and conversions come via social media platforms. 

Disadvantages of Social Media 

Moving ahead with the advantages and disadvantages of social media, let’s have a look at the poster disadvantages of social media. Here we go!

1. Hacking and Cyber Attacks 

Out of all the pros and cons of social media, the worst disadvantage is that if you are not cautious enough on the internet, you can actually become a victim of cyber attacks and hacking. You might end up losing your money and data. This is why whenever you are using the internet or social media, make sure that you never click on links that seem too good to be true, ask you to enter your password or offer anything for free. 

2. Cyber Bullying 

In the list of the merits and demerits of social media, cyberbullying is also a big disadvantage. People make fake profiles and then start trolling the people who they do not like. Now, social media platforms have offered multiple filters through which you can restrict bullies. If not controlled on time, it can push people into depression. 

3. Fake Information 

As we told you, everything spreads on social media like fire; it does not matter if the information is correct or not. A lot of fake information is available on social media, and people end up believing those things without a proper fact check. 

4. Addictive 

Social media addiction is a real thing. These days, people are scrolling through their social media all the time that they do not even talk to people who are available in front of them. This is creating a huge communication gap among families. 

5. Causes Distraction 

No matter if you agree to it or not, mobile phones and especially social media are a big distraction. Social media notifications keep coming on our phones all the time, and some people cannot control the urge to check their social media immediately, which delays all other work. 

6. Leads to Loneliness and Depression 

People are so much into their phones that as soon as they put their phones down, they have no friends to talk to. This is affecting the relationships of people, which ultimately leads to loneliness and depression. 

7. Causes Insomnia

Most people spend 1 to 3 hours scrolling through their platforms before sleeping. This has turned people into being insomniacs. Now, they have to take medicines in order to sleep properly. 

8. Health Disadvantages 

High usage of social media has resulted in a number of health issues, including eyesight weakness, weight gain, sedentary, etc. If you are facing any such issues due to social media, then make sure that you do not take this lightly and reach out to a doctor immediately. 

9. Time Waste

In the list of advantages and disadvantages of social media, another big disadvantage is that it leads to a lot of time wastage. While using social media, we do not realize how much time we have spent on it, and we forget about the rest of the tasks that we need to do. In order to avoid this, you can set a timer for your social media apps. 

10. Decreases Face to Face Communication Skills 

When we spend a lot of time on our phones talking to people and using social media, our face-to-face communication skills start decreasing. This is also a big disadvantage of social media. 

Social Media Advantages and Disadvantages for Students 

Now that we are well aware of the advantages and disadvantages of social media, let’s have a look at its effect on the students. Here are the advantages and disadvantages of social media for students.

Advantages: 

  1. Latest Information: It helps students stay updated with all the latest events and information.  
  2. Aids Learning: There are various pages on social media that are specially for students and help them learn things easily. 
  3. Source of Entertainment: Students can use social media to entertain themselves and get education while being entertained. 
  4. Networking: With the help of social media, students can connect with people who belong to their field of interest and learn more about it. 

Disadvantages:

  1. Addiction: Social media addiction can be really bad for students. It can distract them from their studies. 
  2. Exposure to Inappropriate Content: When students use social media platforms, they can come across things that they should not see. So, parents need to keep an eye on what students are watching on social media, especially students below the age of 16 years. 
  3. Cyberbullying: Cyberbullying is one of the biggest cons of social media, especially for students. It can have a negative effect on their mental health as well. 
  4. Hacking and Privacy Issues: Students need to be more cautious to avoid cyber attacks, hacking, and privacy problems. Otherwise, it can lead to data and monetary harm. 

How Social Media Can Help a Business? 

How Social Media Can Help a Business? 

As we discussed above, social media has a handful of benefits, especially for businesses. It can help a business grow from scratch and reach a mass audience in a small amount of time. Here are a few ways how social media can help a business: 

1. Reach the Targeted Audience Faster

Social media platforms allow you to go to the feed of people depending on their age, location, gender, and interests. This way, it becomes easier for the brands to reach their targeted audience faster. 

2. Cost Effective Marketing

When it comes to digital marketing on social media platforms, the overall cost of marketing is way cheaper than traditional marketing. Moreover, digital marketing shows better lead generation than traditional marketing. 

3. Generate More Leads

With the help of social media, your brand can generate more leads than ever. Moreover, social media can also help you with better lead conversion. Rather than going to your website and ordering the product, people can DM you and order the product. This makes the whole ordering process way easier for customers. 

4. Get More Awareness and Engagement

Social media is all about engagement and awareness. If you create the social media pages of your business and post regular and relatable content on them, more people will reach your account and engage with it. 

5. Boost Brand Reputation

Platforms like Instagram, Facebook, and Twitter can help you make more and more people aware of your business. Moreover, your business will be able to build a reputation of its own. 

FAQs: Frequently Asked Questions 

Q1. Is social media good for students?

It totally depends on the time students spend on social media and the purpose for which they use social media. If they use social media for a few minutes with the objective of staying updated and getting an education, then obviously, social media is good for students. 

Q2. What health issues can arise due to social media? 

Social media can lead to serious health issues like eyesight weakness, weight gain, sedentary, etc.; however, if you use social media for a limited time, then these health issues will not arise. 

Q3. Can I trust what I see on social media?

The clear answer to this is No. You should not trust everything and anything that you see on social media. A lot of people post fake news for attention and engagement, which can lead to a lot of confusion. Fact check is a must in case of information consumption through social media. 

Q4. What are the pros of social media?

Here is a list of some of the pros of social media: 

  1. a) It helps in getting more engagement. 
  2. b) It is a big source of entertainment. 
  3. c) Social media helps reach a mass audience quickly. 
  4. d) It offers several money-earning opportunities. 
  5. e) Social media helps you stay connected with your friends and family as well as meet new people. 

Conclusion 

In this article, we told you about the advantages and disadvantages of social media. Social media has a dual nature. It can be both a boon as well as a bane. It totally depends on you and how you use the platform. Moreover, social media is very helpful for businesses in their growth and reputation building. We hope this information was useful to you.

Instagram Niches For Growth And Making Money

Explore Potential Instagram Niches For Growth And Making Money

by with No Comment blog

Do you want to get your hands on some extra money? In this Instagram age, you can effortlessly create content and earn a handful amount of money. Does it sound too good to be true? Well, it is possible if you work in the right direction. With the growing popularity of digital platforms and social media platforms, it has become easier to earn money. 

Thinking about the best platform? Well, Instagram is one of the most popular platforms. With more than 1 billion users on the globe, Instagram has skyrocketed the sales of various brands, influencer journeys, and followers of creators’ pages. However, the best part is that you don’t need to have your own manufacturing. You just need to select the most profitable Instagram niches, and you are good to go for success. 

In this guide, we are going to unveil top Instagram account ideas to make money online, with potential ways to find the perfect niche idea for yourself and crucial factors to keep in mind while working with the idea. So, get ready to explore the world of unprecedented possibilities. 

What is a Niche, and Why is it Important?

What is a Niche, and Why is it Important?

Niche represents a particular category that you target for selling your product and services. This is a group of people who have a particular demand for your product and have similar interests so that you can target them to increase engagement with your content.  

Choosing Instagram theme page niches is also very crucial, as this will help you find your targeted audience easily. Well, if you get into creating a page, you will find that Instagram has so much competition, and to outperform, you will have to choose a niche, and this will give you a competitive advantage. This way, you can increase your brand loyalty, and also you can stand out with your expertise.

10 Best Instagram Niches in 2024

10 Best Instagram Niches in 2024

If you are also looking for the best niches for social media marketing, then let’s end your research here with the best Instagram niche ideas. You can just choose a niche from the list below that aligns with your interests. Let’s check out all the potential Instagram niches. 

1. Business

Do you own a business, then working in the same niche can be a good idea for you. Instagram is the best platform for any business to grow in this digital age. Nowadays, various businesses are trying to shift their traditional marketing style to digital marketing. You can apply various digital marketing strategies to outlast your competitors, and also, with a grown audience, you can earn money through social media platforms as well. 

2. Health & Fitness

With the growing awareness 9 the field of health and fitness, it is a good idea to get started on something in the fitness niche. One can train its audience for various health related issues, like losing weight, gaining weight, and home remedies for diseases. Moreover, by educating your followers with fitness related tips, you can engage them with one on one sessions and get your hands on a good amount of earnings through Instagram.

3. Fashion

Fashion influencers are the talk of the town. The easiest content creation niche yet serves a high competition to people who want to start in this. Well, if you know, the youth is crazy about the latest fashion and the latest trends. Hence, the niche has secured the third number on our list of most profitable Instagram niches.  As a fashion blogger, you can share your fashion tips on the latest trends and also book advisory sessions with your audience. This way, you can earn a handsome amount from the audience, and earning through the platform will also be there.

4. Beauty

Beauty is another most popular Instagram niche in 2024. According to reports, beauty has a strong hold on Instagram; 90% of sales of cosmetic products are from Instagram. Hence, Instagram has evolved into a huge platform for marketing beauty products. If you have make-up skills and know about beauty and cosmetics, then this niche could become the best and most profitable for you. One can sell their cosmetic products on their page, create review videos for other brands, and sell their own services, such as makeup and other grooming services, to their audience.

5. Lifestyle

Working on a niche that has the potential to grasp a number of audiences is the best way to grow your Instagram account. There are already various people running lifestyle pages, and people love to watch them and buy the products to enhance their lifestyles. A ot of people are excited to see what and how other people are living and spending their lives on the globe and are eager to transfer their own lifestyle to theirs. With these accounts, influencers can sell products to their audience for lifestyle enhancement.   

6. Gaming

Another niche that has the power to influence more teenage groups is gaming. This is one of the top 5 niches commonly used by influencers. In the COVID era, when everyone was homesick, the trend of gaming niches became popular. A lot of people have turned their heads to gaming and also enjoy watching live streaming of games. Well, if you are a gaming enthusiast, then you can earn through live streaming, and through affiliate marketing you can earn by selling gaming accessories.

7. Memes

If you are fun loving and have a great sense of humor, then the niche of Memes is best for you. One can simply create engaging memes and build an audience. Memes pages are easy to grab attention One can increase the audience just by posting regularly engaging content. In addition, if you own a meme page, then you can sell your entire page to someone else.  Well, these meme pages have already served various disadvantages of social media; you must check the pros and cons of social media in our dedicated article.

8. Cooking

One of the most popular Instagram niche ideas is the cooking niche. In this niche, you don’t need to invest more; you can simply start by posting the content of the dish you have cooked. Many people on Instagram like to watch exploring stuff, where the creator is creating something new; hence, the chance of being popular through this niche is very high. However, you can sell cooking accessories and other electronic devices related to cooking. 

9. Crafts & DIY

Instagram users like to explore new things and create something from waste products. Raft and DIY channels are some of the most established accounts and channels in less time. If you have an interest in exploring new things through art and craft, then this niche is for you. Moreover, with the audience of this niche, you can sell your artwork and craft work and earn a handful amount of money. 

10. Travelling

If you are an adventurous spirit, then the traveling niche is perfect for you to start your Instagram journey. A lot of people on Instagram like to see new adventures and explore sites. Hence, the traveling niche comes into the picture. With the audience of the travel niche, you can share your journey experience and the cost you incur on the trip to help them plan their trip more relevently. In addition, if you are thinking about earning ideas, then you can earn by advertising hotels and other accommodation and dining facilities in the place. Also, you can sell products related to travel journeys to your audience.

What Are the Proven Tactics for Finding a Niche on Instagram?

What Are the Proven Tactics for Finding a Niche on Instagram

If you find it difficult to choose a niche to start posting on Instagram, then this section can help you with the steps through which you can find your profitable niche on Instagram. Let’s check the most relevant steps.

  • First, thinking of your choice plays a crucial role. So you must jot down all the fields in which you have an interest. 
  • Through the elimination method, eliminate the niches in which you have less or you don’t share on Instagram
  • Now, you must break down the list of what people have enquired about you and what not. Based on this, remove useless niches.
  • After cutting down the list, you would have left with certain niches. Now, you can choose the best niche for yourself.

If you want to grow your Instagram pages through top-notch social media marketing strategies, then you must check DGkul’s social media marketing services.

Important Steps To Make Money On Instagram

Now that you have decided on your favorite niche, it’s time to follow other steps to make your Instagram liable to make a good amount of money. If you are wondering how it is possible, then follow the steps below to learn more about it.

  • Choose Your Niche

The first and the most difficult task for anyone willing to start an Instagram account is choosing a niche. You can select your most profitable Instagram theme page niches, and you can select from our list as per your interest.

  • Start Posting Regularly

Now, you are required to grow your audience through your content. The best way to grow your audience is to post quality content regularly. People who will find your content helpful will follow you/. Don’t forget to keep in mind that educating your followers should be your top priority before selling your product. This way, you can build trust and loyalty with your followers.

  • Grow Your Audience

Now, with the help of quality regular posting, you will be able to grow your audience tremendously. Don’t forget to engage with your audience in order to keep their entertainment in the loop. Moreover, you must keep in mind that engaging with the audience through social media marketing strategies and campaigns can help you boost your performance.

  • Look For Ways To Earn Money From Your Followers

When you have a decent number of followers on Instagram, you are required to find ways through which you can earn money, and you may find it difficult at first, but eventually, with the list below, you will have some ideas through which you can earn money on Instagram. 

  • Partner with brands for sponsored posts 
  • Review products and collaborate with brands
  • Get paid by Instagram as a Creator  
  • Become an affiliate  marketer
  • Create an Instagram Shop and sell your products 
  • Drive traffic to your website 
  • Offer Instagram marketing services 
  • Sell artworks, photos, craftworks, illustrations, and  digital files 
  • Offer content in barter of money  
  • Open an Instagram feature account

For more, you can get help from digital marketing consultants in India. This way, you will be better able to perform in highly competitive digital landscapes.

Frequently Asked Questions

Q1. Which niche is more profitable on Instagram?

One of the most profitable niches on Instagram is the fashion niche, as it is evolving faster than any niche, and the content is easy to create if you have a little interest in fashion. Moreover, a lot of accounts have already been flourished. You just need to be consistent and creative to outperform your competitors.

Q2. What are the best Instagram niches to make money in 2024?

In 2024, the best money making niche would be fashion, beauty, and lifestyle. These niches have huge potential to grow your account. You can try to collaborate with other fashion and beauty influencers to grow your account. 

Q3. Who is the fastest growing Instagram page?

The fastest growing accounts that have been observed are primarily of fashion and lifestyle niches. Let’s name a few: ASOS, Chubbies, Vans, Under Armour, M.A.C. Cosmetics, etc.

Q4. What can I sell on Instagram to make money?

There are so many things that you can sell on Instagram, and they can range from cosmetics to jewelry, fitness accessories, clothes, artwork, scented candles, etc.

Conclusion

Having a dedicated niche on Instagram before you strategize your page is crucial, as this would help you outperform your competitors and cut the competition.  No doubt that Instagram is the best platform to test your potential and grow your interest in order to earn money. We have listed the top 10 competitive niche ideas through which you can try your luck, as all of the niches given above have the potential for you to grow your account and to let you earn money through it.

How to Hide Subscribers on YouTube 

How to Hide Subscribers on YouTube: Step-by-Step Guide

by with No Comment blog

Whether it is for maintaining your privacy or not letting anyone know how many people have subscribed to your channel, whatever your reason is, hiding your YouTube subscribers can help you. But the question is, how to hide subscribers on YouTube? If you want to know this, then you are at the right place.

In this article, we will tell you the step-by-step process to hide your subscribers on YouTube. Along with this, you will also get to know if you should actually hide your subscribers or not and how you can increase your YouTube subscribers. So, without any further delay, let’s just dive in. 

Can You Hide Subscribers on YouTube? 

Can You Hide Subscribers on YouTube? 

Well, here is a bad news for you. YouTube does not allow you to hide your subscribers anymore. Earlier, this feature was provided by YouTube, but in July 2022, YouTube deleted it. The main reason behind this was that many people were scamming the users and spreading fake information by hiding their number of subscribers. 

The number of subcribers on your YouTube channel is the biggest anchor of your authenticity. And if you hide the number of subscribers, then the user would not be able to know if you are genuine or not. By keeping the number of subscribers visible, YouTube’s goal is to maintain transparency and authenticity on the platform. 

However, if you want to hide the number of your subscribers, you can make your channel private. This way, only you and your subscribers would be able to see your number of subscribers and your YouTube videos. Moreover, if you want to keep it even more private, you can temporarily hide your channel. Now, no one other than you would be able to see your subscribers and videos. Other than this, you can also hide the list of channels that you have subscribed to and hide some particular individuals from your channel. 

  How to Hide Subscribers on YouTube Channel?

  How to Hide Subscribers on YouTube Channel?

Now let’s come ot how to hide subscribers on YouTube. We just told you that now, YouTube does not allow you to hide the number of subscribers on your YouTube channel. However, you still have a few other options. Let’s have a look at them

1. How to Hide Your YouTube Channel Temporarily

Do you want to know how to hide subscribers on YouTube and hide your channel as well? Well, here is the step-by-step process for you. 

  1. a) First of all, log in to your YouTube channel. 
  2. b) Now click on the left panel and then select Settings. 
  3. c) Now select the Channel option that you will see. 
  4. d) After this, tap on the Advanced Settings tab that is available at the top of the panel. 
  5. e) It is time to scroll down and select the Remove YouTube Content
  6. f) Here, you will see two options: I want to hide my Channel, and I want to permanently delete my content. You need to click on the I want to hide my channel
  7. g) Now, you will see some boxes with information related to your channel. Check all the options, click on them, and then finally tap on the Hide My Channel

2. How to Hide a Subscriber from Your YouTube Channel 

If you are a content creator, then you must be aware of the scenarios where some of your YouTube subscribers come to your channel and post unnecessary comments on your videos. Well, now there is a way to deal with this. Now, you can hide the activities of such subscribers from your channel. This way, no one would be able to see what they are commenting until you approve it. Let’s see how to hide subscribers on YouTube. 

  1. a) For this, first, you need to copy the channel URL of the person whom you want to hide on your channel. 
  2. b) After this, you need to log in to your YouTube channel.  
  3. c) Now go to the left panel and select the Settings
  4. d) Go to the Community option and click on it. 
  5. e) Here, you will have to paste the URL of that person’s channel in the “Hidden Users” box. f) Now, you just need to click on the button, and your work is done.  

3. Make Your Own Subscription List Private 

Sometimes, you might not be interested in showing people the channels that you have subscribed to. YouTube has introduced a perfect fix for this. Now, you can hide the list of the channels that you have subscribed to. Let’s see how to do this. 

  1. a) First of all, you will need to log in to your YouTube account. 
  2. b) After this, go to the Settings. 
  3. c) Now click on the Privacy
  4. d) You will see a toggle named Keep all my subscriptions private; turn it on. It is as simple as that. 

Should You Hide Your Subscribers? 

Now that you know how to hide subscribers on YouTube, you must be wondering if you should actually hide the subscribers or not. Well, it totally depends on the reason why you want to do it. There is no option to hide the subscribers; you can only temporarily hide your YouTube channel. This way, no one would be able to see the content of your channel, its subscribers, and the channels that you have subscribed to. 

If you need a break from YouTube or want to rebrand your channel, then temporarily hiding your channel can be a good option for you. However, if you want to restrict any particular subscriber or do not want to let other people see the list of subscriptions, you can also go for those options. 

Moreover, if you want to hide the subscriber number because you have less number of subscribers, then temporarily hiding your channel will not work for you. Instead, it is better to maintain your authenticity and work hard to get more subscribers. 

Additional Tips: How to Increase YouTube Subscribers

After knowing how to hide subscriber count on YouTube, it is time to see how you can increase your YouTube subscribers. Make sure that you follow the tips and tricks given below. 

1. Choose the Best Time to Post the Video

Do you know that you can get more views on your YouTube video if you post it at a specific time? Yes, you read it right. Depending on your niche, area, and day on which you are posting the video, you just need to find out the best time for YouTube video upload. 

2. Use YouTube Monetization Strategies 

There are various ways to earn money on YouTube, like sponsorship, collaborations, super chat, leverage channel memberships, running ads, etc. Do proper research and find out which way will work best for you. This way, you will not only be able to make good money on YouTube but also increase the number of subscribers rapidly. 

3. Optimize Your YouTube Channel

Using SEO in the right way can help you rank your videos on YouTube’s search engine. It will recommend your video to more and more people. Your views and subscribers will increase. Using the right keywords in your channel’s bio and video description can change the entire game. 

4. Stay Consistent 

Last but not least, your subscribers will only increase if you stay consistent and upload videos regularly. As soon as a new user comes to your channel, they check when you uploaded the last video rather than the number of subscribers you have. If your channel seems dead, you will not be able to get new subscribers. 

FAQs: Frequently Asked Questions

Q1. How to hide subscribers in YouTube?

YouTube does not allow you to hide your subscribers anymore. Now, you just have three privacy options on YouTube: 

  1. a) Temporarily hide your channel,
  2. b) Hide and restrict any particular subscriber on your channel, and 
  3. c) Hide the list of channels that you have subscribed to.  

Q2. Will hiding my YouTube subscribers affect my channel’s growth?

Now, YouTube does not allow you to hide the YouTube subscriber number. However, if you temporarily hide your channel, it will definitely degrade its growth.  

Q3. Why can’t we hide subscribers on YouTube?

In July 2022, YouTube removed the feature of hiding your Subcribers. This was mainly done to increase the authenticity and transparency of the platform and save users from scams. 

Q4. Can I hide my YouTube subscriber count temporarily? 

No, YouTube no longer offers that feature. You can only temporarily hide your entire YouTube channel. 

Conclusion

In this article, we told you about how to hide subscribers on YouTube. Along with this, also got tips on how to increase your YouTube subscribers. If you follow those tips, you will be able to achieve your dream. We hope this information was useful to you.

benefits of affiliate marketing

Benefits of Affiliate Marketing: Best Way to Boost Your Business

by with No Comment blog

In order to increase brand awareness, brands use various techniques and tactics. One of them is affiliate marketing. Affiliate marketing is getting a lot of recognition because of its high effectiveness, high return on investment, and low cost. As per statistics, more than 83% of businesses use affiliate marketing to raise their sales and overall profit.  

Now you must be wondering, should you also use affiliate marketing for your business? Well, for this, you will need to have a look at the pros and cons of affiliate marketing so that you can decide if affiliate marketing is good or bad for your business. In this article, we will tell you about the benefits of affiliate marketing, its disadvantages, how to select the right affiliate for your business, and basically everything that you need to know. So, without any further delay, let’s just jump on to the main topic.

What is Affiliate Marketing? 

What is Affiliate Marketing? 

Affiliate marketing is the best way to bring traffic to your website with the help of a third party. In affiliate marketing, you ask an affiliate (influencer, consumer, or website owner) to promote your products and services, and in return, you need to pay a commission for the leads and sales that come through the affiliate. 

In the current time, it is one of the best strategies for business because your affiliate already has a huge audience, and by making a partnership, the audience of your affiliate comes to know about your products and services. It ultimately increases your engagement and helps you reach your targeted audience. If you choose the right affiliate network for your business, within a short period of time, you can expand your business exponentially. 

The best part about affiliate marketing is that it is cost-effective. You only need to pay for the commission if you get any sales or leads through your affiliate. Some businesses even pay their affiliates on a per-click basis. In order to track the number of leads coming through an affiliate, you need to give your affiliate a specific referral code. When any customer buys through the affiliate’s promotion, they need to enter the referral code of the affiliate, and you get notified about the sales through each affiliate. It is most beneficial for online business. Now that you know what affiliate marketing is, let’s move forward. 

How Does Affiliate Marketing Works

Before jumping into the benefits of affiliate marketing, let’s first understand how affiliate marketing works. Here is the step-by-step working process of affiliate marketing. 

1. Find Affiliate

First of all, you need to find affiliates that come from the same niche and can help you promote your business and its products and services. 

2. Affiliate Shares Links 

Once you have found the perfect affiliate for your business, the affiliate will share your link with their audience on their website and/or social media platforms.

3. Customer Engages with the Link

Now that your product or service link is out there, the audience of your affiliate will start clicking on the link, and your engagement will increase. 

4. Customer Makes Purchases 

Once the customer clicks on the link provided through the affiliate, they reach the landing page of your website. If the customer likes your product or service, they purchase it.  

5. Affiliate Gets Commission 

As soon as a customer buys a product or service with the referral code of the affiliate, they get their commission. If you are paying your affiliate on a per-click basis, then you will need to pay them if any customer even clicks on your link available on their website. 

6. Same Process Repeat 

All these steps keep repeating, and more and more people get to know about your business and purchase products and services. 

Benefits of Affiliate Marketing

Benefits of Affiliate Marketing

From being cost-effective to being flexible, there are several benefits of affiliate marketing. In this section, we will discuss all the affiliate marketing benefits one by one. So, before any further ado, let’s jump on to the benefits of affiliate marketing. 

1. Cost Effective 

Affiliate marketing is one of the most pocket-friendly ways of marketing. Here, you do not need to worry about hiring an ad team to create content to promote your product or service. That is the job of your affiliate. Moreover, affiliate marketing is a performance-based form of marketing, so you only need to pay the commission to your affiliate if someone actually clicks on the link or buys any products from their link. 

2. Increased Traffic and Brand Awareness

You go for an affiliate that has more traffic and audience than you. This allows your brand to get introduced to new people and ultimately increases your brand’s awareness. Moreover, when someone clicks on the link available on your affiliate’s page and lands on your page, it increases your engagement and website traffic. Here, the best part is that your targeted audience comes to know about your brand, for whom your products and services might actually be helpful. 

3. High Return on Investment 

Out of all the advertisement methods, affiliate marketing offers the highest return on investment, which ultimately increases your overall revenue. Comparing the commission that you pay to the affiliate, the return on investment is always higher because you only need to pay the commission if someone actually makes a purchase through the affiliate. The main reason for high sales via affiliates is that the customers get to know about your products and services from someone whom they trust and have followed for a long period of time. 

4. Builds Brand Reputation 

When it comes to business, it is very important to have a good reputation in the market. If you have a good reputation, then the customers will start buying your products with full trust. Affiliate marketing helps you build and boost your reputation in the market and among customers. It is one of the biggest advantages of affiliate marketing. Your affiliates already have the trust of their audience; through this marketing strategy, that trust transfers to you. 

5. Additional Income for Creators and Website Owners 

Are you an influencer or a content creator with a good number of followers? Are you a website owner? Then, affiliate marketing can help you earn some extra income. By promoting the brands and their products and services to your audience, you can earn money. Today, most influencers and content creators earn money through affiliate marketing. 

6. Valuable Partnership

In the list of affiliate marketing benefits, another benefit is that affiliate marketing helps you build valuable partnerships and a valuable affiliate network, which both you and your affiliate can benefit from. With affiliate marketing, you get you build your affiliate network and meet, chat, and connect with new people, which can open new doors of opportunity for you in the future.  

7. Flexible 

Another one of the most important benefits of affiliate marketing is that it gives you the flexibility to work on your own terms and conditions. If you are a content creator and work as an affiliate, then you get to decide which brands you want to promote and which brands you do not want to promote. Moreover, you also get to decide the time at which you will promote a brand and how much commission you want to charge. You can work full-time as well as part-time. It also allows you to work for multiple brands and do multiple jobs at the same time. 

8. Low Risk 

Another benefit of affiliate marketing is that it is low-risk. Since all the investment money depends on the sales, you do not need to worry about the risk. This makes affiliate marketing cost-effective and low-risk. 

9. Reach Targeted Audience Faster 

If you try to grow all by yourself, it can be really difficult for you to identify and reach your targeted audience. However, if you use affiliate marketing, you can reach your targeted audience faster because your affiliate already has the audience that you need and promote your brand among the audience. It is one of the biggest benefits of affiliate marketing. 

10. Passive Income 

If you are a website owner or an influencer, then affiliate marketing can be a very good way to earn passive income. As per stats, 30-40% of influencers’ income is through affiliate marketing. No matter if affiliate marketing is a side job for you or a full-time job, the earning scope in affiliate marketing is very high. These were the top 10 benefits of affiliate marketing. 

Disadvantages of Affiliate Marketing 

Disadvantages of Affiliate Marketing 

Just like everything else, affiliate marketing also has its own pros and cons. Now that you know about the benefits of Affiliate marketing, it is time to know about its disadvantages. It will help you decide if affiliate marketing is good or bad for your business. 

1. Uncertainty 

Although the affiliate market has low risk, it is uncertain as well. There is no guarantee that your campaign will be successful. Here, the most important step is to select the right affiliate for your business and have a strong campaign. Even after all these efforts and hard work, there is no guarantee that you will be 100% successful. However, if you are able to get through the game of uncertainty and crack its code, affiliate marketing benefits are countless. 

2. Damaged Reputation 

As affiliate marketing makes and boosts your reputation, it can also damage your reputation if anything goes wrong. If you do not select the right affiliate for your business or if something goes wrong with your affiliate, then it can degrade your reputation as well. Hence, it is very important to remember that your reputation is attached to your affiliate’s reputation. 

3. No Control Over Rules and Competition 

When it comes to affiliate marketing, if you are a business owner, then you do not have any control over the rules and regulations of affiliates. It is the content creator or influencer who decides the rules. If you want any particular influencer to promote your brand and its products and services, then you will have to agree to the conditions of your affiliate. 

4. Affiliate Links Can be Hijacked 

Affiliate links can easily be hijacked, and even if the customers are not buying products and services from the affiliate’s link, it might show their referral code in your records. This is why, when you are going for affiliate marketing, it becomes extremely important to take care of these things. 

5. Does Not Always Generate Revenue

While there are numerous advantages of the affiliate market, it might not always generate revenue. This might lead to lower overall revenue for your business. There is not one but various factors that lead to a successful affiliate campaign. 

How to Select the Best Affiliate For Your Business 

How to Select the Best Affiliate For Your Business 

After knowing the affiliate marketing benefits and disadvantages, it is time to learn how to select the best affiliate for your business. If you follow the factors given below, we assure you that you will get your hands on the best affiliate. 

1. Targeted Audience 

Before selecting any affiliate for your brand, it is extremely important to check if the followers of your affiliate are your targeted audience or not. The main aim of affiliate marketing is to reach your targeted audience faster, and if this aim is not getting fulfilled, then all your efforts can go into vain. 

2. Pricing 

The next important factor is pricing. Go for an affiliate whose commission you can afford. If the commission of influencers is high, then you would not be able to make any revenue out of it. 

3. Ability to Scale Up

In affiliate marketing, the ability to scale up is very important. While selecting the affiliate for your business, you must check if they will offer you to chance to scale up your business. You should go with the affiliates who are consistent and get good traffic every day. 

4. Terms and Conditions 

When it comes to terms and conditions, most influencers and content creators like to stick to their own terms and conditions. In such a scenario, before sealing the deal, you must check up with all the terms and conditions of followers and see if they meet your business plan or not. Moreover, you can also get things in writing to avoid any confusion later. 

5. Collaboration Opportunities

The most crucial essence of affiliate marketing is collaboration opportunity. Go for affiliates that provide you with better collaboration opportunities and help you build your affiliate network. 

FAQs: Frequently Asked Questions

Q1. Why is the future of affiliate marketing?

The field of affiliate marketing has a very bright future. It provides a wonderful opportunity for small businesses to grow and reach their targeted audience. The best part about affiliate marketing is that it is cost-efficient and does not take a lot of effort. 

Q2. How does affiliate marketing help with targeting audiences?

In affiliate marketing, the brand goes to an affiliate (influencer or content creator) who is already followed by the brand’s targeted audience. Then, the affiliate promotes the products and services of the brand, and this is how it reaches the targeted audience. 

Q3. Is affiliate marketing good or bad?

Generally, affiliate marketing is good because it has several benefits over any other marketing strategy. However, you need to be very careful while selecting the affiliate because if anything goes wrong, then it can harm our reputation and lead to lower revenue generation. 

Q4. What are the benefits of affiliate marketing? 

Here are some of the benefits of affiliate marketing: 

  • It helps you reach your targeted audience. 
  • It is cost-effective. 
  • Brings more traffic to your website. 
  • It helps in improving your reputation in the market. 
  • It increases your brand recognition and brand awareness. 
  • An additional mode of income for influencers and content creators. 

Conclusion

In this article, we told you about the benefits of affiliate marketing. If you are starting your business, then affiliate marketing is the best marketing strategy for you. It helps you reach your targeted audience faster. The best part about affiliate marketing is that it is low cost and low risk, Moreover, it always offers a high return on investment. However, when deciding if affiliate marketing is good for your business or not, make sure that you consider all the pros and cons of affiliate marketing. 

Pros and Cons of Blogging

The Pros and Cons of Blogging You Need to Know Before Starting a Blog

by with No Comment blog

Do you wish to start blogging? If something is holding you back from starting your blogging journey, then here we are to get you started with the right set of information on blogging. Before starting anything, it is important to weigh its pros and cons to know whether it is perfect for you or not if you are also confused about the pros and cons of blogging. Which weighs more? Then, this guide will answer all the waving questions in your head. Let’s get started!

What is a Blog?

What is a Blog

A blog is a  piece of writing on a particular topic; it even includes graphics, tables, and other forms of elaboration. With the advancement in technology, the number of bloggers is increasing day by day. Well, blogging is one of the important components of any business website. It helps to build an organic audience for your brand. 

Blogging includes informal language, as it is basically more about tips, solutions, troubleshooters, and other helping techniques. If you want to do blogging full-time, then it is important to weigh advantage and disadvantage of blogging. So, without further ado, let’s explore.

Pros of Blogging

Pros

There are various pros of blogging. No doubt that blogging can give new extents in life in terms of money, exposure, and network. Let’s measure the horizons of blogging by unveiling its top advantages.

1. A Low-Cost Investment

Blogging doesn’t require high-end investments. People usually start blogging due to its low-cost investment criteria. You don’t need to blast a bomb in your pocket to start your blogging journey. Instead, you just need to put your time and effort into it to ripe extraordinary results. 

2. Opportunity To Be an Expert

Blogging needs too much effort in writing; this makes you the expert in the domain. However, you need to be an expert on something before starting blogging.  Readers will trust the expert more rather than any normal writer. 

3. Flexibility! Be Your Own Boss

Flexibility is one of the best advantages of blogging. Being your own boss is such a best part of blogging. One is not required to work on someone else’s orders. Time foundations are also not there; you can work on your own terms.  

4. Make Money in Varied Ways

Blogging helps you to churn out different ways to earn money. One can earn a great amount of money through blogging, not only from AdSense but by up-selling the leads, even the websites. There are various ways to earn through blogging. 

5. Development of New Connections

Blogging is itself a business that doesn’t require much investment. Moreover, you can develop your business and develop new connections. Well, making connections will never cost you. In fact, they would be helpful for you in the future. 

6. High Website Traffic

Having a website requires you to have traffic to generate a good income through it. If you have traffic, then you can sell your service there. This would help you to generate your business. An informative blog will get a new audience to your website. If you really want to enjoy high traffic, then you must try DGkul’s SEO services to boost traffic. 

7. Replace Your Day Job

Working in an office may devastate you sometimes. It is important to have extra income sources so that you have financial security. Moreover, sitting in front of a laptop may lead you to serious health problems. Hence, with blogging, you can take advantage of flexible working hours. 

8. Boost Your Income

It takes nothing to start blogging; you just need to make some time and effort for it. No doubt that blogging will open various sources of income for you. You can generate great revenue from blogging & you will get a boost in your existing income.

Cons of Blogging

Cons of Blogging

Every coin has two sides, and so does blogging. By reading the pros above, you may find blogging interesting. It has definitely enticed you in many ways, but it’s important to know the other side before actually getting into it. 

1. Requires Plenty of Patience

Blogging is a process that requires a lot of patience, also not every blogger earns. It requires effort. If you are wise enough to target the perfect audience, then it is a good way to earn a decent amount of money. However, gaining an audience will take time of at least 3 to 4 months.  

2. Requires Basic Tech Skills

Working on a website requires basic tech skills. From the creation to management, it all takes plenty of effort to have a great website that has traffic. You will be required to design and code a website for creating a user-friendly interface. Well, you can connect with Dgkul’s web development services to leverage the technicalities of your website. 

3. Requires Decent Writing Skills

Writing skills are paramount in blogging, as you only have to write for blogging. Hence, it is important to possess decent writing skills. However, you can hire content writers for your blogs if you really don’t enjoy writing. 

4. Requires Skill of Being Organized 

You are required to be organized and self-motivated, as you will not be under any pressure at work. However, if you want to be excel in blogging, then you need to work hard, and for that, you are required to be self-motivated and self-aware. 

Should You Start blogging?

If writing is your passion and you love to write your experiences, then blogging is for you. It is a zero-investment concept, but it takes your efforts and time. A Blogger is required to have some patience and calmness to start their journey. It is obvious that blogging starts giving results after some time. Hence, earnings will get a bit delayed, which is why people lose patience and drop it in between. This is why we would like to advise you to have patience while doing blogging. 

Frequently Asked Questions(FAQs)

Q1. What are the negative effects of blogging?

There are various negative aspects that can stop you from getting started with blogging. As blogging requires much patience, and rewards are too delayed. This is the only and the major con of blogging. Well, this is the reason why people stop blogging.

Q2. Is blogging free?

Yes, blogging is free you don’t have to invest in it. There are various blogging platforms that do not charge you, such as WordPress and Blogger.

Q3. How much does blogging pay?

Usually, a blogger can expect an amount of rupees $5000. Well, this amount would take a lot of effort and time from you. Hence, in the initial phase, you must not expect to earn a huge amount

Q4. What are the benefits and advantages of blogging?

You can boost your existing income through blogging and start working for yourself rather than for others. It gives you the flexibility of working hours as you become your own boss when it comes to working. Despite all this, it has a very good potential for making money. 

Q5. What is the main purpose of blogging?

A blog serves the purpose of educating readers on a specific topic. Moreover, blogs can be used to increase the audience engagement and can increase the traffic on the website.

Best Time To Upload YouTube Videos

Best Time To Upload YouTube Videos in India (2024)

by with No Comment blog

Do you want to leverage your audience and engagement on YouTube? Well, discovering the best YouTube video upload time in India can really help you to grow your channel. In the past years, YouTube has grown tremendously; hence growing your network on YouTube will help you unlock your actual potential. By dominating YouTube, you can build your audience and earn through them. However, time plays a crucial role in bringing your audience as YouTube is such an ocean of content. In this article, we are going to unveil the YouTube algorithm to get your content shining on every screen.

What is The Best Time To Upload YouTube Videos in India?

What is The Best Time To Upload YouTube Videos in India?

Day Best Time to Post on YouTube (EST)
Monday 2 PM to 4 PM
Tuesday 2 PM to 4 PM
Wednesday 2 PM to 4 PM
Thursday 12 PM to 3 PM
Friday 12 PM to 3 PM
Saturday 9 AM to 11 AM & after 5 PM
Sunday 9 AM to 11 AM & after 5 PM

Well, the dominating time frame for the best time to upload YouTube videos in India is 2 PM to 4 PM. This is not obvious for every channel. There is a possibility that your viewers may be active in different time slots, and you may not receive views on your videos. However, it is important to study the best time for YouTube video uploads for your own channel. This way, you can build your audience and grab your viewer’s audience. 

What are The Factors That Affect the Best Time to Post on YouTube?

What are The Factors That Affect the Best Time to Post on YouTube?

Exploring the factors that affect your viewers can actually increase your viewers and watch time. This is why we are coming up with a list of factors affecting your viewers and the best time to post on YouTube. 

1. Audience Time Zone

Time zone matters a lot. It is important to note when your audience is highly active. For instance, if you are making a video for a European audience, then posting it according to their time zone is important. You are required to post when it is morning or afternoon. If not done that way, then there is less chance of your video getting the attention.

Moreover, if you are posting for an Indian audience, then a facetious time is 6 PM to 9 PM. A lot of people are highly active in India. Hence you can get the attention of viewers. Another thing that you must note while hitting the upload button is that India has different time zones, but the most common GMT+5:30 time zone should be your priority. 

2. Industry Dynamics and Competitive Analysis

Observing your competitor can play a crucial role in building your audience. If you observe that your competitor has a good audience and high-end views, then you must observe their posting schedule. By posting at the same time, you can build your audience. 

By knowing the industry dynamics, what is going on in the industry, and what is more likable by viewers, you can actually grow your network on YouTube. Moreover, it is always smart to sketch out the perfect time for YouTube video uploads as per your competitors. 

However, by following industry dynamics, you can start blogging to enhance your side income; before you start blogging, you must take care of blogging’s advantages and disadvantages to have a better future. 

3. Algorithms in Social Media and Search Engines

The algorithm plays an essential role in any social media platform. So, if you are new to content creation, then you must be aware of the algorithm of the particular platform. As we are talking about YouTube, on this platform, video quality and quantity are important. Additionally, a good time for a YouTube video post is also important. 

However, social media platforms are quite similar to video games. To be ahead, you need to be updated. Similarly, to get more views and attention, it is important to stay active and ahead of your competitors. Post quality videos to gain attention and audience. 

4. Video Goals and Targets

Setting your video goals and target is a highly precious point to consider before hitting the publish button for your video. You must take care of your viewer’s showtime. This way, you can bring the most outstanding results to your channel and videos. Additionally, you must sketch out a time when your viewers want to explore new things then posting in that precise time frame can help you to have a high audience. 

If you want to make your career in digital marketing realms, then you can try digital marketing course by DGkul to leverage your skills. 

How Can I Find the Best Time to Post My Videos on YouTube?

“When your viewers are on YouTube” is a recently launched tool or report on YouTube. Through this, you can actually know the best time to post video on YouTube. This tool gives you an idea of the demographic of your viewers, preferred tome by your viewers, and various other reports of how your videos are performing. Let’s check a stepwise procedure to use this tool to know the best time to upload YouTube videos in India.

Step 1: Access the Analytics section

  • Open YouTube Studio and go to the Dashboard.
  • Locate the Analytical Section coming in the left-hand menu. 
  • In the access Data Option, you can see your video’s performance here.
  • Click the Audience Tab to see the graphical view.

If you are unable to find the graph, then it means your channel has not performed enough to show you a graph. Don’t worry there are other ways to know the best time for uploading video on YouTube, such as trying different time combinations and copying competitors’ upload timing.

Step 2: Find the Best Day and Time to Post

Now, in the graph, you need to find the best time to upload on YouTube. Well, reading that graph is super easy. One is just notice the time that is dark purple in color. This way, you can find the best time to upload YouTube videos in India. 

How Do You Experiment With Different Posting Times Without Losing Your Audience?

The above method to find the best time for uploading video on YouTube is for the channel who have enough data to show the graph. If your channel doesn’t have enough data, then don’t here’s another way through which you can find the time slot that is perfect for your YouTube channel to grow. Let’s check a stepwise procedure. 

  • Open YouTube Studio and get into the Analytics Section.
  • Here, choose the Overview Tab.  
  • You will see the tracked data for the last 48 hours.
  • Now, closely examine this. (every hour) and find the perfect time slot for your videos. 

If you are a brand looking for ways to make your online presence, then you can connect with our social media marketing experts at DGkul, for better handling of your brand. 

Frequently Asked Questions

Q1. How do you go viral on YouTube?

Quality videos are the only way possible to go viral on YouTube.  You must create unique content with creative ideas that have the potential to engage people. Moreover, you can try on the most suitable keywords and target the perfect audience for your content. 

Q2. How do I get more YouTube views?

By creating engaging and unique content that is likable from the viewer’s perspective. Additionally, you can get more views on YouTube by targeting a perfect audience through dedicated keyword research. Hence, you must target the perfect audience with perfect keywords. 

Q3. What is SEO on YouTube? 

We optimize web pages for better ranking. Similarly, we optimize our video headings, keywords, and tags to optimize it for better ranking on YouTube. This way, you can bring organic traffic or views to your videos on YouTube.

Q4. Does scheduling a YouTube video affect views?

No, scheduling videos won’t affect your video’s views and engagement. The performance of your video is highly dependent on the quality, content, relevance, promotion, and posting time.

Q5. Does YouTube count views twice?

Yes, YouTube does count views from the same account twice and even thrice as well. However, it depends on repeating time and span. If the video is played 10 times in a 24 hours span, then YouTube will count as many as 4 to 5 views.  

Conclusion

Knowing and sketching out the best time to upload YouTube videos in India is crucial in gaining views and an audience on YouTube. In the above article, we have discussed the best time yo upload on YouTube and the way to find the best time. Additionally, if you don’t have enough data, then we have found ways for you. Hope the above guide has helped you to gain the perfect audience for your channel and videos.

Scope of Digital Marketing in India

Scope of Digital Marketing in India- Why You Should Study Digital Marketing?

by with No Comment blog

Since the world is moving towards digitalization, digital marketing has become the most growing field. Today, if a brand wants to grow, it is compulsory for them to have an online presence. It allows the brand to reach a new audience and increase brand awareness. But how? With the help of digital marketing. 

In this article, we will understand the scope of digital marketing in India. Along with this, we will also understand career options after digital marketing and how it helps businesses with their growth. So, without any further delay, let’s get started. 

Digital Marketing: Introduction

Digital Marketing

You must be wondering what digital marketing actually is. In simple words, digital marketing is the way to enhance your business’s presence on the internet and ultimately generate more leads. Today, various tools and techniques are used to do this. SEO, PPC, content marketing, social media marketing, etc., are some of the tools of digital marketing. 

Today, most businesses opt for digital marketing because it is way better than traditional marketing. Features like affordability, taking your ads to the targeted audience, and easy management make digital marketing stand above traditional marketing. 

Scope of Digital Marketing in India

Scope of Digital Marketing in India

The world is moving towards digitalization. Especially after the COVID pandemic, most things have become online. Now, many people spend half of their day on the internet, surfing and consuming content. Because of this, digital marketing has become an ever-growing field. 

The scope of digital marketing in India is also expanding every day. More and more companies are opting for digital marketing rather than traditional marketing to grow their businesses. This is why, the need for digital marketing experts is also increasing. Now, every company either goes to a digital marketing agency for all their digital marketing needs or has a separate digital marketing team of their own.   

This has led to the emergence of a pool of job and entrepreneurial opportunities. These days, more and more people are taking digital marketing courses so that they can get jobs in this field or even start their own company. 

As per industry experts, in the next 10 years, the digital marketing field is going to expand by 70%. So, the digital marketing future in India is very bright. We can see more and more people investing and working in this field in the near future. 

Career Options After Digital Marketing

Career Options After Digital Marketing

Now you are well aware of the fact that the digital marketing scope in India is very large, let’s have a look at the career scope in digital marketing. Once you have completed a digital marketing course, the door to a variety of job options opens for you. Here are some of the digital marketing career scopes for you: 

1. Become a Blogger

Do you like writing? Are you an expert in any particular niche? Then, starting your own blog page can be a really good option for you. This will not only allow you to work in the field of your interest but also have a good work-life balance. Once you learn all the techniques and tactics, you can earn up to $10,000 a month with blogging. 

2. Provide Freelancing Services

Working for the same company every day can be really boring. So, providing freelancing services can be another scope of digital marketing in India. You can provide multiple freelancing services like content writing, web designing, web development, SEO, etc. With freelancing, you can work for multiple companies at the same time, that too from the comfort of your home. 

3. Start Your YouTube Channel

If you like to be on camera and have a good knowledge of any particular field or niche, then you can start your own YouTube channel. YouTube is the best way to earn good money. It allows you to use all your creativity and knowledge. Moreover, as your audience increases, your income through YouTube will also increase.  

4. AdSense and Affiliate Marketing

Another scope of digital marketing in India is AdSense and Affiliate marketing. For this, you need to start your website or application in any particular niche. Once you start getting good traffic on your website, you can start earning money by putting ads for your clients on your high-traffic website. If you use these tools properly, you can make an ample amount of money through AdSense and Affiliate Marketing. 

5. Your Own Agency

Do you want to become an entrepreneur? If yes, then you can start your own digital marketing agency. Here, clients will come to you to help them with digital marketing for their business. You can build your own teams of content, SEO, web development, etc., and help your clients grow their businesses. 

6. SEO Specialist

The term SEO stands for Search Engine Optimization. The main job of an SEO specialist is to find the most search keywords on the search engine and use them in the website, content, application, blogs, etc., in such a manner that the website starts appearing on the top of the search engine. 

They also work with links, on-page SEO, off-page SEO, etc. When we talk about digital marketing career scope, SEO specialist is one of the most popular career options in this field. 

7. Content Marketer

Do you love creating content? Do you understand what people want to see in terms of content? If yes, then content marketing is a very good digital marketing scope in India. Today, most people consume content in various forms like blogs, videos, infographics, reviews, testimonials, eBooks, etc. 

The main job of a content marketer is to create engaging content for the target audience, which includes proper involvement of the brand as well so that the sales can actually increase and the brand can grow. 

8. EMail Marketer

You must have received emails from various brands. That is what email marketing basically is. The main job of an email marketer is to build email lists, create leads, and ultimately generate leads with the help of written communication. Being an email marketer, you can earn an average salary of 5 to 7 lakhs a month.

9. PPC Expert

The term PPC stands for Pay Per Click. Pay per clicks are advertisements where the adviser only has to pay for the ad when someone actually clicks on the advertisement and opens it. PPC ads are cost-effective and easy to manage, and this is why most businesses opt for this form of ads. By becoming a PPC expert, you can provide PPC services to a number of brands and businesses and earn a good amount of money.

10. Web and Data Analyst

If you are good at handling large-size data, then becoming a web and data analyst is a very good digital marketing scope in India for you. Because most people are not aware of this. In web and data analysis, you need to analyze large data to find out patterns, similarities, and differences. The results are used to make better strategies for the future. 

Why You Should Study Digital Marketing?

Why You Should Study Digital Marketing?

You must be wondering why you should study digital marketing. Well, since this field is growing exponentially in India, there are many benefits of pursuing a digital marketing job. Some of the benefits are mentioned below: 

1. Increasing Job Opportunities 

By now, you know that the scope of digital marketing in India is expanding. More and more digital marketing agencies are being created every day. More and more companies are choosing digital marketing over traditional marketing. Because of this, the need of digital marketing experts is increasing every day. If you have digital marketing skills, you can easily get a job. 

2. Great Salary 

Why do we all work? Ultimately, to earn good money, right? You can achieve this goal with digital marketing jobs. The average salary in the digital marketing field is 6 to 10 lakhs per annum. Moreover, as you start getting experience and expertise in any particular area, your salary eventually increases. 

3. Start Your Career Easily

Well, digital marketing is the only field where you can easily get a job, just after a digital marketing course. You do not need to invest very much time and money in your studies. You can even go for a digital marketing course after 10th. So, if you want to start your career early and easily, digital marketing is the best choice for you.

4. Adds Up To Your Skills 

The skills that you will learn in digital marketing are going to help you in every field and profession. Moreover, if you are already in business, digital marketing skills are going to be a big plus for you. It will help you get better jobs and salaries. This is the reason why people choose digital marketing for even courses after M.Com and M.B.A.

5. Recession Proof Jobs 

During the COVID pandemic, when everyone was losing their jobs, digital marketing was one of the few fields where no firings were happening. Only the work mode was just shifted to Work From Home. Since the digital marketing scope in India is so high, it is a recession-proof job. 

Frequently Asked Questions (FAQs)

Q1. How much does a digital marketer earn in India?

It totally depends on the field that you expertise in. However, the average salary in digital marketing is 6 to 10 lakhs per annum. Moreover, it increases with your work experience. 

Q2. What are the benefits of studying digital marketing? 

Here are some of the benefits of studying digital marketing.

  • The scope of digital marketing in India is expanding, so a lot of job opportunities. 
  • It allows you to work for multiple clients from your home. 
  • Recession-proof job. 
  • The skills of digital marketing help you in every field. 
  • Easy to start your career.
  • Allows you to start your own business.  

Q3. What skills do I need to study digital marketing? 

Here are the skills that you need to study digital marketing: 

  • Creative Thinking
  • Adaptability 
  • Data Analysis 
  • Good Communication Skills 
  • Social Media and Internet Knowledge 
  • Basic Designing Skills
  • Good Writing Skills

Q4. What industry benefits the most from digital marketing?

Today, almost every industry, be it the food industry or electronics industry, opts for digital marketing because of the increased use of the internet and social media. However, here are some of the industries that benefit the most from digital marketing: 

  • Entertainment 
  • Food 
  • eCommerce 
  • Fitness 
  • Education 

Q5. What is the digital marketing career scope?

The digital marketing career scope is very good, and it is expanding every day. Here are some of the career options after digital marketing: 

  • Content marketer 
  • PPC expert 
  • Email marketer 
  • AdSense 
  • Affiliate marketing

Conclusion

All in all, the scope of digital marketing in India is very good. The best part is, its scope is growing every day. Now, more and more people are going for entrepreneurship and starting their own digital marketing agency. Moreover, digital marketing has a huge pool of job opportunities for people who want to do great in their lives.

how to earn money online without investment

How To Earn Money Online Without Investment?

by with No Comment blog

Are you feeling a tight hand on your budget? Well, earning a side income can be a solution. With the advancement of technology, there are many options to earn online without investment. This may sound dreamy, but true. One can easily grab work from home without investment job opportunities and earn a decent amount to facilitate their day-to-day needs. If you also want to have some extra income, then this article is for you. In this article, we have found relevant and reliable ways to earn money online by investing skills and a bit of your time. Let’s check it out!

Ways To Earn Money Online Without Investment 

Earn Money Online Without Investment 

Nothing is possible without an investment. If not monetary investment, then, of course, the raw investments like skills and time. Skill and time are invaluable assets for any individual. Hence, we are covering some of the ways through which you can earn money from your home. Let’s explore!

1. Affiliate Marketing

Affiliate Marketing

Affiliate marketing is one of the common and legitimate ways to earn money online without investment. It is a straightforward process to earn commission by selling products through a unique referral link. There are various legit apps that offer affiliate marketing services to normal people. The process of earning through an affiliate program is quite easy. Let’s check the easy steps:

Step 1: Enroll in an affiliate program.

Step 2:  Promote product and track sales through pitching.

Step 3: Increase their sales and earn commission.

Finding an affiliate program these days is an easy task. Moreover, this task could be anything, such as promoting clicks on a website, increasing sales of products, or increasing sales of a service. You will just need to bring the traffic to your referral link. However, you can make your own channels and account for their services to promote. 

2. Earn Money By Clicking Ads

Earn Money By Clicking Ads

Earn money by watching ads; this sounds too good to be true. Isn’t it? If you are in doubt, then do not be in, as this is possible through various websites. There are numerous websites that pay visitors to view ads on their platforms. These websites are of foreign countries, and they pay you; one thing that you must keep in mind while juggling the ads and earning money online without investment is that this income will come from abroad; hence, you may get targeted by income tax. Let’s check the steps:

Step 1: Find a legit PTC platform to get started.

Step 2: Create your account in the platform.

Step 3: Get done with your KYC and other formalities.

Step 4: Understand their payment structure and start watching ads. 

Step 5: refer it to others to earn more from home.

While looking for a website, be cautious about its legitimacy. You must seek its history and review from its prior users. Well, there are some skills that you need to master, such as understanding the PTC platforms, digital security awareness, building a network, and knowledge of ad campaigns. 

3. Through Freelancing

Through Freelancing

Freelancing is one of the best ways to earn money from home. This is the legit way to earn a side income. However, it is necessary to find a legitimate source of freelance work.  There are so many apps and portals where you can find verified work providers. You can market your ability and aptitude here and get your clients. The best part of doing freelance work is that you can set your own working hours with flexibility and earn as much as you want. Let’s check how you can start with freelance platforms like Upwork, Fiverr, and Freelancers. 

Step 1: Find a legitimate freelancing source.

Step 2: Create your account and market your ability there to get your customers.

Step 3: Sell your services and earn money online free.

4. Selling Homemade/Old Items

Selling Homemade/Old Items

Social media is one of the best table-turners nowadays. You can do anything and everything online. From making money online to making friends, social media is all there. You can sell your own old stuff or homemade products on social media. By using proper social media marketing strategies, you can build your own audience for the product. Moreover, there are various platforms that allow you to sell your old stuff, like clothes, bags, shoes, and whatnot. You can use them. 

5. Online Tutoring Jobs

Online Tutoring Jobs

Online teaching jobs are one of the best ways to earn money online without investment and to keep up with studies from home. There are various job platforms where you can find online tutoring jobs. If you think you are capable of teaching students online and have the basic skills for teaching, then you must go for teaching. 

There are various online teaching platforms where you can sell your teaching services and earn money. However, you must keep in mind that whenever filling out any application for a freelance job, the company must be reliable, do background verification of the company, and take other security measures. 

6. Become A Blogger

Become A Blogger

If you have captivating and creative writing skills, then you must go for blogging. You can start writing on a topic you are master of; it could be anything. You can start your own blogging website; this is another  resolver for “how to earn money online without investment in mobile”

However, you can also start writing for other websites, or you can sell your writing service as a professional writer on freelancing job platforms. By leveraging SEO on your website, you can earn good revenue through Adsense. Well, you can take advantage of SEO experts at DGkul to uplift your website’s performance.  

7. Become a Subject Matter Expert

Become a Subject Matter Expert

Becoming a subject matter expert can also help you grab a handful amount above your income.  There are various platforms where you can teach a particular subject to students abroad or in India as well. One of the most well-known platforms for it is Chegg. It offers a well-paying freelance opportunity. One can register themselves on this to generate some income. You are required to have a master’s degree to become a subject matter expert. 

8. Start a YouTube Channel or vlog

Start a YouTube Channel or vlog

If you are camera-friendly and of an open nature, then vlogging can be your partner in earning money online without investment. You can start your own YouTube channel as per your skills and knowledge. By targeting the right keywords and uploading useful videos, one can grow one’s network on YouTube and earn a good amount through it. However, nowadays, vlogging is also trending as a lot of vloggers have come forward with their entertaining journey. Hence, people are motivated to do vlogging and gain their audience as this is one of the easiest ways to earn money from home.  

9. Earn Money Online By Reviewing Songs

Earn Money Online By Reviewing Songs

There are various platforms that offer different tasks and pay you for them. One of the most common platforms where you can earn side income is the platforms that offer you money for reviewing songs. Well, review payments are not only limited to songs but to various other things. Platforms offer trials for new websites, apps, songs, movies, etc. One is required to give their suggestion on it, and suggestions should be creative yet helpful for them to reach their target audience. 

10. Do Micro-Tasks For Money 

Do Micro-Tasks For Money 

Everything is impossible without investment. If not a monetary investment, then an investment in terms of skills and time. These are also invaluable investments that one has to make to earn money online. There are numerous websites that offer you facilities to work from home, and these work-from-home tasks are too small and micro. By just performing these tasks, they pay you money. Well, these tasks are primarily related to marketing and sales.  One can perform that easily to grab a handful amount. 

Things to Keep in Mind Before You Look for Jobs Online

Searching for a freelancing job is easy, but landing a reliable job is tough yet risky. There are various stakeholders looking for a minor inconvenience from your side, and they are ready to rob you. So here we are listing some of the key things that you must keep in mind while searching for an online money-making job or any freelance work.

  • Make sure you are using a verified platform.
  • Do a proper background research of the employer.
  • Make sure you work only with MNCs.
  • You must be attentive while doing and searching for any freelance work.
  • No freelance platform will ask you for money before a client proposal.
  • Make sure you do proper research on the client’s background. 
  • Read the contract agreement carefully to avoid any further problems. 

Frequently Asked Questions

Q1. How can I make 1000 rupees a day from home?

There are numerous work from home jobs without investment available online. You can choose any one of them, make sure the one you choose is reliable and viable to make you 1000 rupees a day from home. You can enroll yourself in data entry jobs, review writing jobs, etc.

Q2. How to earn $500 per day online?

This is only possible when you do some work for foreign countries. If you want to make $500 per day, then you must look for work from home job in MNCs and make sure that they are reliable. Moreover, you can sell your old stuff and your services to your foreign clients in order to earn a good amount from it. 

Q3. Do jobs online make money?

After the pandemic, there are various jobs and companies that have shifted various profiles on WFH monde. Hence, it is possible to make money from online jobs. 

Q4. How to earn 1000 rupees in one hour?

Earning 1000 rupees in one hour is not that difficult. If you are a master of any skill, then you can give your service as a freelancer and earn 1000 rupees in just an hour. You can use freelance services like graphic designing, coding, writing, etc.

What is SEO? Why SEO is Important?

What is SEO? Why SEO is Important? 10 Reasons Why You Need to Use SEO

by with No Comment blog

From education to business, everything is shifting towards digitalization these days. People spend 50% of their time on their phones and laptops surfing the internet and using social media platforms. If you want to grow your business, then only normal offline marketing would not work for you anymore, you need to have a presence on the internet. 

But only having a social media account or a website is not enough. You also need to make sure that you are visible on the internet so that more people can know about you. That’s when Search Engine Optimization comes into the picture. 

In this article, we are going to tell you what is SEO. You will also get to know why SEO is important, what are the top ingredients of SEO, and how you can use SEO to boost your business. So without any further delay, let us just jump on the main topic. After all, it is one of the most important factors of digital marketing. 

What is SEO? 

What is SEO? 

Before understanding why SEO is important, let us first understand what SEO is. The term “SEO” stands for Search Engine Optimization. It helps in bringing “Organic” traffic to your page. As the name suggests, in SEO, the content you are posting on the internet is optimized with the help of the search engine.

Simplifying it more for you, in SEO, you put some of the most searched sets of words (also known as keywords) in your content so that whenever someone searches for those keywords again, your website or content appears on the top. This is one of the best and most organic ways to bring traffic to your page. The more people you get on your website, the larger number of traffic would be converted into your customers.

Moreover, the best part of SEO is, it is completely free. Yes, you heard it right. Here, you do not need to pay the internet to make your website appear on the top and increase your visibility. It happens organically. For the same reason, more people start trusting your website. It represents your authenticity on the internet. 

For example, if you want to look for a digital marketing course in Mathura then you would go on Google and type “digital marketing course in Mathura” and click on the search button. Now the pages that have used this keyword in their articles and have optimized their content will appear on the top and more people would click on that page. No matter how good, unique, and user-friendly your content is, if you are not using the right keywords in your content, it will not get a ranking on the internet. 

Types of SEO: Core Elements

Now that you have a basic understanding of search engine optimization, let us understand the 2 main elements of SEO, on-page SEO, and off-page SEO. Here we go! 

1. On-Page SEO

1. On-Page SEO

As the name suggests, all the work related to SEO that is done on your website is called on-page SEO. All the work done on your website like writing content with an appropriate amount of keywords and making sure that the headings, SEO title, and metatags of your content have keywords in them. It helps with the ranking of your page and this is why on-page SEO is important.

2. Off-Page SEO 

2. Off-Page SEO 

In off-page SEO, the main work is done not on the website, but on the backside. It includes adding backlinks, and interlinking your other pages so that you can increase the traffic on your other pages as well. Here people also collaborate and add links to each other’s websites on their page and share the benefit. 

Why SEO is Important? 

Why SEO is Important? 

After having an understanding of SEO, let us see why SEO is important. In this section, we will tell you the top 10 reasons why is SEO important for your business. So now let us get started: 

1. It Increases Your Reliability 

1. It Increases Your Reliability 

The first and main reason why SEO is important is, it helps in building the trust of the audience in your brand. When a user sees your website at the top of their screen, they believe that you are authentic and have all the knowledge and information that they need. 

In order to grow your business and get more people on your page, it is very important to gain the trust of your audience, so that when someone searches for something on Google, even if your page is not at the number 1 position, people scroll down and come to your page. Moreover, when your page appears on top without paying for it, people see that you have not paid for it so you are authentic and genuinely good with your work. 

2. It Brings Traffic to Your Website 

2. It Brings Traffic to Your Website 

This is the most important reason why SEO is important. Search Engine Optimization helps in bringing organic traffic to your page. If you use SEO in the right way with the help of proper keywords and backlinking, your website’s ranking improves and it starts appearing on top. 

With this, the engagement of your page increases, and more people start clicking on your website. With the increased website visit, more people get to know about your brand and it ultimately boosts your sales. So if you want to get organic traffic to your website without paying tons of money for advertisement, then you must start using SEO today. 

3. Better User Experience 

3. Better User Experience 

Are you thinking why is SEO important? If you use SEO in your content, then you can give a better experience to your users. In today’s time, there is a lot of competition, thousands of options are available to users, so in order to get in sight of your user, you need to stand out. This is what SEO helps you with, with the help of search engine optimization, you can give a better user experience to your audience by providing them answers to all their questions and giving them the content that they want to see. This is why SEO is important in digital marketing. 

4. You Get to Generate User-Friendly Content

4. You Get to Generate User-Friendly Content

While using SEO, you get to know what users are searching for, and buying knowing what people want to read or watch, you can create your content around the searched keywords. This way, it helps you to create content that is user-friendly. It allows you to get a better understanding of your audience. Moreover, when your content is helpful for the users, your audience base organically increases. So if you are someone who wants to create content that is actually helpful for users and wants users to actually come to your website then you must use SEO.

5. Converts the Traffic Into Customers 

5. Converts the Traffic Into Customers 

As we told you, with the help of SEO, you can increase the visibility of your page. When more people visit your page, it directly increases your number of customers. So if you want to increase the number of customers then you must use SEO so that you can bring more people to your page. 

6. Helps You to Reach the Targeted Audience 

6. Helps You to Reach the Targeted Audience 

You must have heard the famous saying, “Smart work is better than hard work”, SEO allows you to do smart work, now let us understand how. Consider a scenario where you do not know who wants to buy your product so you try to sell it to everyone. Here you will need to put in more effort and get fewer sales. However, if you already know who your audience is, you will directly go to them and sell your product. With this, you would be able to make better sales by putting lesser effort. This is why most people also refer to SEO as smart work. 

7. Gives You a Better Understanding of the Internet World 

7. Gives You a Better Understanding of the Internet World 

SEO or search engine optimization allows you to have a better understanding of the internet world. With the help of SEO, you get to know what is trending, and what people want to see so that you can create your content around that. This is a big reason why SEO is important. With the help of SEO, you can create relevant content which will get higher traffic. 

8. Pocket Friendly And Cost Effective 

8. Pocket Friendly And Cost Effective 

If you want to rank your website on top without paying for advertisement search engine optimization is the best option for you. With the help of SEO, you can organically bring your website to rank on the internet by using appropriate keywords in your content. This helps you save a lot of money and is a big reason why SEO is important. 

9. SEO is Trackable 

9. SEO is Trackable 

Are you still wondering why is SEO important? Well, you can keep track of SEO. This directly allows you to understand what content has worked in the past and has the highest reach. By having an understanding of what has worked for you, you can create similar work to get more traffic to your page. 

10. SEO is Going to Stay

10. SEO is Going to Stay

The most crucial reason why SEO is important is, SEO is here to stay. So if you want to run your business for a long time, then you must have an understanding of SEO and you must know how to use it in your content. Moreover, it will help your content to stay relevant and user-friendly for a longer period of time. 

Top Ingredients of SEO 

Top Ingredients of SEO 

Now that you know why SEO is important, now it is time to understand the main ingredients of SEO so that you can use SEO to get the best out of it and rank your website on top. So here we go: 

1. Keyword

1. Keyword

When it comes to SEO or search engine optimization, keywords are the most crucial element of SEO. If you use the right keywords, you can get your website to rank on the internet just within a small amount of time. Keywords are basically words or a set of words that most users search for on the internet. 

Keyword research involves identifying the relevant search terms and phrases that users are likely to use when searching for information or products related to your website. Understanding keywords helps you optimize your content and improve its visibility in search engine results.

2. Content 

2. Content 

Now the next important ingredient of SEO is content. There is a famous saying, “Content is the king”. This means that the content you create holds a lot of importance and no matter how well you know SEO and how well you use it in your content, if your content is not good, you will not get a good ranking. 

High-quality and relevant content is crucial for SEO success. Creating informative, engaging, and valuable content that satisfies user intent is important. Moreover, your content should be optimized with relevant keywords and structured in a way that is easily readable by search engines. So, even know SEO is important, you cannot sideline content. Your content needs to be good and meet the requirements of the user. 

Moreover, there are various kinds of content that you can use for your page or website, depending on your business module and business type: 

  • Blogs
  • Video content 
  • User guides 
  • Reviews 
  • Testimonials 
  • Infographic 
  • Newsletters 
  • Podcasts

3. Off-Page SEO

3. Off-Page SEO

Now that you have understood the basic elements of SEO, now it is time to come to the technical part. Off-page SEO refers to the activities and strategies that are implemented outside of your website to improve its visibility and ranking in search engine results pages (SERPs). So in simple words, all the work related to SEO that you do outside your website is called off-page SEO

Off-page SEO requires building relationships, networking, and promoting your website across various online channels. It mainly concentrates on establishing your website’s authority, credibility, and reputation beyond your own web pages. 

Here is the list of works that come under Off-page SEO

  • Link building
  • Social media engagement 
  • Influencer outreach 
  • Online reputation management 
  • Online directories and listings 
  • Brand mentions 
  • Guest blogging 

4. On-Page SEO

4. On-Page SEO

On-Page SEO means all the SEO-related work that you do on your website. On-page SEO refers to optimizing the web page to improve its visibility as well as relevancy for specific keywords. This mainly contains the optimization of meta tags (title tags, meta descriptions), content quality, URL structure, headings, etc. 

The on-page SEO also involves ensuring proper keyword usage, relevant internal linking, and optimizing images and multimedia elements. This simply means that how your web page would look, is decided with the help of on-page SEO. This is why on-page SEO is important. 

5. Local SEO

5. Local SEO

In the world of SEO, local SEO is relatively a new term, but just within a small amount of time, it has gained a lot of importance as most people use mobile phones for surfing the internet and searching for location-related things. Now coming to the main topic, Local SEO (Local Search Engine Optimization) is an ingredient of SEO that focuses on optimizing a website to improve its visibility and ranking in local search results. 

It is particularly important for businesses that have a physical location or serve users in particular geographic areas. Local SEO aims to connect businesses with local customers who are searching for products or services within their vicinity and this is why local SEO is important. 

6. Search Engine Marketing

6. Search Engine Marketing

The last factor on our list of important ingredients of SEO is search engine marketing (SEM). Search Engine Marketing (SEM) is the practice of promoting your website and increasing its visibility in search engine results pages (SERPs) through paid advertising. If only using SEO is not working for your website and its ranking is not improving then you can definitely take the help of search engine marketing. 

It basically involves using paid search ads, such as Google Ads or Bing Ads, to display ads to users who are searching for specific keywords or phrases related to your business or offerings. It majorly works on a pay-per-click (PPC) model, where advertisers pay only when their ads are clicked.

Points to Remember

Now that you know why SEO is important, why on-page SEO is important, why SEO is important in digital marketing, and why local SEO is important, now at the end of this article, we would like to tell you about some of the important points that you must remember, so that you can powerup your SEO game. 

  • Amount of Keywords
    Amount of Keywords 

It is really important to use keywords in your content, but it is more important to use the appropriate number of keywords in your content. If the number of keywords is too much in your content, Google will consider it as overstuffing and the ranking of your website will automatically drop. 

On the other hand, if the number of keywords in your content is too little, Google would think that your content is not user-friendly and its ranking would again drop. So it is important to know why search engine optimization (SEO) is important. It is equally crucial to understand what keywords are primary, what keywords are secondary, and depending on the length of your content, how many times you should use these keywords. 

  • SEO Keeps Evolving
    SEO Keeps Evolving

There is a huge difference between SEO and SEO tactics that we use to use 5 years ago versus the SEO and SEO tactics we use now. SEO and its needs keep evolving according to time. So if you want to stay relevant in the longer run, you should stay updated with the latest SEO updates. 

  • User Experience
    User Experience

While it is necessary to create good and unique content, it is equally crucial to make sure that the content is user-friendly. Make sure that while creating the content, you should think from the perspective of the user so that you can meet their needs. 

Because ultimately, the main aim is to satisfy your user, if the user is not satisfied then they would not visit your website and your ranking would fall. You should use easy language and create the right content for the targeted audience. 

Conclusion

In this article, we told your everything from what is SEO, why SEO is important, and what are the important ingredients of SEO to how you can use search engine optimization to boost your business. In the current era, if you want to be relevant and understand what people want to see then you must use SEO because it is going to be very helpful for you in the long run.

FAQs: Frequently Asked Questions

Q1. Why on-page SEO is important? 

Here are some of the main reasons why on-page SEO is important: 

  • It optimizes your website for targeted keywords and improves its visibility in search results.
  • On-page SEO helps search engines understand and index your content.
  • It improves user experience by providing well-structured and easily readable content.
  • It increases the chances of attracting relevant organic traffic to your website.
  • On-page SEO leads to higher search rankings and increased organic search visibility.

Q2. What are the important factors of SEO? 

The following are the important factors of SEO: 

  • Keywords 
  • Content 
  • On page SEO
  • Off-page SEO
  • Local SEO
  • Search engine marketing

Q3. How SEO helps a business? 

With the help of SEO, the business gets more visibility and reaches the targeted audience. When more traffic comes to the brand’s website, more people check out and buy the brand’s product. This is why SEO is important for a brand.